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Title: As Environmentalism Grows, Online Publishers Go Green - Michael Temchine Post by: Mark David on May 06, 2007, 06:53:05 PM Buoyed by the breakaway success of “An Inconvenient Truth,” the film documentary of Al Gore’s environmental lecture, publishers like The Washington Post, National Geographic and others are increasing their offerings of “green” content, hoping to attract readers and advertising revenues from manufacturers and retailers who are suddenly walking the earth-friendly path. Yesterday, for instance, Washingtonpost.Newsweek Interactive, the online arm of The Washington Post Company, introduced Sprig.com, a new Web site aimed at environmentally conscious women. The site is the first new property the company has built from scratch; it bought Slate.com and operates BudgetTravelOnline.com in partnership with Arthur Frommer’s Budget Travel magazine and Newsweek. Analysts said the initiative is well-enough timed and executed.
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