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Information Builders, a leader in business intelligence (BI) and analytics, information integrity, and integration solutions, today announced the launch of Omni-Gen™, an enterprise software product that accelerates the deployment of complete master data management (MDM) and data integration applications.

Omni-Gen codifies and automates the best practices associated with multi-domain MDM application implementations. These processes involve data integration, cleansing, and mastering, and are usually implemented manually, with months spent on specification, design, coding, and testing. Omni-Gen, by contrast, enables organisations to develop the models and “golden records” they desire for a result and then automatically generates the processes needed to complete the job.

As a result, months of development work and rework can be reduced to weeks of model-driven, agile-enabled design. Issues that might otherwise be forgotten or get lower priority, such as change history maintenance and automatic management of cross-domain references, are built into the Omni-Gen generated processes. This ensures a better and more comprehensive result on the very first cut of a project.

Omni-Gen also dramatically reduces the time to value for analytics. Because Omni-Gen begins with end results in mind, users can create data marts, visualisations, and reports from the MDM model even before the repository is fully populated with production-ready data. This parallel effort ensures that analytics won’t lag data availability.

Omni-Gen includes previously available technology components for data access, transformation, validation, enrichment, cleansing, and mastering, as well as new modeling, process generation, and process management capabilities needed to automate best-practice MDM application development. Organisations will also benefit from an app store-like facility that enables the sharing of templates and artifacts across teams.

“Many organisations think that MDM is a big project, maybe even out of their reach,” said Gerald Cohen, president and CEO of Information Builders. “Omni-Gen is going to make MDM far faster to implement and more cost-effective for companies that are already doing it, and enable a lot of others to reap benefits they never thought they’d see. It’s a game changer.”