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New Free Of Charge, Email Free Cloud Based Digital Receipting Service From Star Micronics Selected For Innovation Trail At RBTE 2015

High Wycombe, UK, 2 March 2015 - International POS printer manufacturer Star Micronics is pleased to announce that its new free of charge, email free cloud based digital receipting service has been selected by the Innovation Steering Committee Members to feature in the Innovation Trail at RBTE 2015 and will be on display on Stand 310 (11-12 March, Olympia, London).
Innovative and informative, the service offers the retailer a low cost, fast route to providing the customer with a digital image of a print receipt and coupon using the Star App on their mobile while providing retailers with access to analytics, an in-store customer survey and device management tools.
With zero development required, AllReceipts™ is enabled within the Star TSP100 printer driver and works independently of a retailer’s POS software. With over 5 million installations worldwide, the Star TSP100 printer has an established customer base that will be able to instantly benefit from this cloud based digital receipting service.
Triggered by a traditional printed receipt, a digital copy of the receipt is sent to the AllReceipts App on the customer’s mobile with no email address required. Customers will no longer lose receipts and coupons as they will be conveniently stored on the AllReceipts App. Receipts can only be claimed once and are then deleted, while saved receipts can be viewed by date or by retailer.
Digital receipting eliminates the issues typically associated with email receipting including the time taken to record email addresses and the potential problem that these could be taken down incorrectly. The immediate advantage perceived by the customer is the choice to remain anonymous and yet still receive a digital image of the receipt and coupon when offered.
The Coupon Marketing and Text Trigger Tools, available free of charge with the TSP100, offer the automatic generation and printing of coupons based on pre-determined key product words. The facility to easily produce coupons which can be stored on the AllReceipts App on the customer’s mobile will greatly benefit retailers and hospitality operators who will see increased coupon redemption levels, thanks to coupons and expiry dates being readily available for viewing by the customer.
AllReceipts offers the following reporting tools for the retailer:
•   The Device Management Tool provides real time status across the installed base of printers including different locations with refreshed error status notification on a comprehensive cloud based dashboard.
•   The AllReceipts App invites customers to respond to a suite of easily recognisable icons to acknowledge the quality of service received before claiming their latest receipt. All responses are sent to the survey dashboard for analysis, allowing retailers to assess how many customers have claimed receipts and their level of satisfaction at the service received. The link between the Device Management Tool and Survey tools will further allow retailers to drill down to the exact POS station involved and help highlight any staffing issues.
Annette Tarlton, Marketing Director, Star Micronics EMEA, states: “Star is delighted to have been selected for the Innovation Trial at RBTE 2015. This exhibition is the perfect platform to launch our unique cloud based digital receipting solution and further demonstrates Star’s ever expanding presence within the POS and mPOS marketplace.”