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Logic3 protects its reputation online

Logic3, one of the world’s leading suppliers of audio, mobile and gaming accessories, has been explaining why it uses Easyspace for domain name hosting.

As a global company, Logic3 sells iconic products for devices including iPads, iPhones, and PS3s to over 30 countries across Europe, the USA, the Middle East, Australia and the Far East. It needs to protect its own brand plus the identity of each new product it creates and brings to market. Logic3 uses Easyspace to supply the relevant domain names and extensions it needs to ensure that its reputation is always maintained.

Logic3 uses Easyspace to buy domains for its overall company brand but also for specific sites related to the launch of new products. It can launch anything between 50 and 300 new products a year. Earlier this year the company’s Ferrari by Logic3 range of headphones and speakers hit the market to great acclaim.

Michael Kirkham, Director of Logic3, says: “Web domains are a really important aspect for us in terms of protecting our brand as a global company. Having the right domain names and extensions means we can direct customers straight to the correct websites, whether they’re searching for us from within the UK or from abroad. We’ve ended up buying hundreds of domain names over the years because we also need to protect our sub brands as well as Logic3. Easyspace has provided us with the expert help and support we need to get them.”

Sarah Haran, managing director of Easyspace, says: “Logic3 is a company that continues to look forward and Easyspace is delighted to be supporting it in its vision. We understand how important it is to have a strong company identity in a competitive market and we work hard to ensure that our customers get practical and straight forward support in protecting and maintaining their online identity.”

Logic3 is determined to maintain its strong image in the market for audio, mobile and console/ PC gaming accessories and employs a team of highly skilled professionals to ensure that it continues to develop new and exciting product lines to meet the customers of today, tomorrow and beyond.