How to Master Google AdWords - Part 1


Then most difficult aspect of marketing a new product orweb site is to find enough people that are interested in itso that they are ready to buy. Mastering Google AdWordswill enable you to drive traffic to your web site and startmaking sales immediately. You can create a Google AdWordcampaign in a matter of minutes and be making sales within24 hours.

Benefits of Mastering Google AdWords

1. Test Products - with Google AdWords you can quickly test a product to determine if there is a demand for it. If you generate a lot of clicks, this may mean you havea winning product.

2. Generate sales leads - use Google AdWords to generateleads by offering something for free to obtain their emailaddress. Following this, create an autoresponder series tobuild a relationship with the person. Through this longterm relationship you can continually introduce newproducts to them.

3. Sell your own products - this can produce large profitsbecause you don't have to deal with any middle men whichtend to reduce your total profits.

4. Sell other people's products through affiliate programs - you become the sales person for a large company. The company provides a quality product that is in high demand, with a professional web site and sales page. You simply direct visitors to this site and collect commissions for every sale you make.

Here are some tips to get you started:

1. Do extensive keyword research first - use Wordtracker tofind the best keywords that fit the product you wish tosell. Make a list of at least 50-100 keywords or keywordphrases. Create different ads based on your most targetedkeywords. Not all keywords will necessarily be profitable,however you can use them later when developing content foryour web pages.

2. Create several ads within an ad group. - an ad groupconsists of a group of ads you create for the keywords youhave researched. Choose your most targeted keyword orkeyword phrase then create at least 2 different ads so youcan see which ad produces the highest click through rate.

The click through rate (CTR) is the ratio of the number oftimes a person clicks on your ad based on the number oftimes it is viewed. For example if 100 people see your adand only one person clicks on your ad to be taken to yourweb site, then the CTR for that ad is 1/100, 1%.

3. Don't place too many keywords in one ad group - if yourkeyword phrase is "red wagons" then create an ad group of 2ads containing this phrase. If your keyword phrase is "bluewagons" then create another ad group with 2 ads containingthis phrase. All your keywords must be similar.

Part 2 discusses points 4-10 of "How to Master Google AdWords"

Herman Drost is the Certified Internet Webmaster (CIW)owner and author of http://www.iSiteBuild.com Affordable Web Site Design and Low Cost Web Hosting Subscribe to his "Marketing Tips" newsletter for more originalarticles. [email protected]. You can read moreof his in-depth articles at: http://www.isitebuild.com/articles