Writing for the Search Engines
 by: Glenn Curry

You are working on your website. You want to get it search engine ready, but don’t have a clue where to start. First of all, you’ll want to do some research through a service, such as WordTracker. If you want to rank high in the search engines you should take some time to research which keywords would be best to use. Search engine marketers know that any time you spend on optimizing your website will be worth it.

Too Much of a Good thing If you are new to search engine strategies and your home business website sells nuts and bolts, all you have to do is use the words nuts and bolts a lot on your website, right? Then you can make sure those search engine crawlers will find you. Wrong! Using a phrase or word too many times on a page will actually trigger a red flag. It also will make your WebPages look and sound dumb to visitors.

Keyword Tips

Most SEO experts will tell you that it isn’t really keyword- rich content that you want. For example, if you are a hotel owner in Seattle. Optimizing your business page with the word hotel would be a waste of time. People who are looking for a hotel won’t usually type the word hotel on Google. They are looking for a hotel in a certain city. In your case, they’d be looking for a hotel in the Seattle area. What you are want, then, is a keyword phrase, like Seattle hotel. Look for two or three keyword phrases you can use. The more you focus on keyword phrases the more people will find you. You want people to find you so they’ll book a room at your hotel when they get to Seattle, next week. What if your website is already written? You can easily edit it. Anywhere you see the word hotel, just add Seattle in front of it. Be a guest in our hotel would be changed to: Be a guest in our Seattle hotel.

Doing the Dash and Slash

Think about your own experience with Internet search engines. You wouldn’t normally search for dining/sleeping when you are looking for an out of town place to stay. Search engines probably won’t separate the words. Why not change it into two separate keyword phrases instead? We offer our guests dining comfort and sleeping comfort. If you absolutely need to have a slash or dash between words on your web page, leave a space like this: dining / sleeping. The reader will probably not be bothered by the extra space and the search engine is more likely to pick up each word, separately.

Making Headlines

Try and put your keyword phrases in your header tags, using HTML header codes. For example: Discover Seattle and all it has to offer at the Seattle Inn. Then, you would follow with keyword-rich content. Don’t just use the header tags for your search engine optimizing. It is a useful way to add optimization, but shouldn’t be a replacement for using keyword phrases throughout the page.

Who, What, Where?

Chances are you’ve seen some web pages that are just a bunch of keyword phrases lumped together. It makes little sense to the reader and makes the page look ridiculous. The trick to making your site both interesting to read and search engine friendly is to think like a reporter. Look for ways to ask yourself the questions that will give you new ways to use your keyword phrases. For instance, many web sites will have an FAQ section. Just what are the Frequently Asked Questions about? Here’s another chance to use keyword phrases. An added bonus here if you use bulleted information. It is usually important, so the search engines will likely be looking for them:

Frequently Asked Questions About:
· Seattle dining
· Seattle hotels
· Seattle Inns

If you are still feeling lost about writing for search engines, why not hire a company that does Search Engine Optimization? The cost to your business might seem like a lot, but search engine marketing strategies do improve visibility. Plus, you’ll learn some valuable lessons along the way.

About The Author

Glenn Curry is the Publisher of the Enterprise Ezine. You can look forward to geting the best information on Interent Marketing with every issue. At our website you will find domain registration, Website Hosting services, Webmaster Tools, Free training. Free E-Books on list building and Internet marketing for subscribing. For information Visit. http://www.enterpriseezine.com/page1.htm. To subscribe to the Enterprise Ezine. http://www.smartautoresponder.com/forms/subscribe.html?4646