Take The “Small” Out Of Small Town Business!
by: Michele Schermerhorn
Small towns are wonderful! I live in one with a population of 600 people. You can stroll down the boardwalk and people greet you every step of the way. The pace of the town is slow and it’s just really comfortable to live here. But, for many of the small businesses in town, it is a problem making a living here. If the snows come and the tourists don’t come, sales are way down. However, that no longer has to be true. A small town business doesn’t have to be a small business anymore.
Online retail sales were UP 28% this Christmas season while traditional retail was only up 4.5%. Are you still trying to compete without an online presence? It’s time to expand the business without expanding the parking lot. Can you imagine? Increased sales without increased population or tourists. The best of both worlds. But how?
I know how confusing it can be to understand the “hows” of moving your business online. However, the competitive advantage is swiftly moving to the business with an online presence. Can you imagine waking in the morning, turning on the computer, and finding sales? With an online presence, your business is open 7 days a week and 24 hours a day, without you having to be there every second.
The cost associated with moving a business online is relatively cheap. It takes a web presence and some savvy marketing skills. In this article, let’s look at how we can cost effectively achieve an online business presence.
A Web Presence For Your Business
Websites can involve a lot of time and money if you are not knowledgeable about the subject. Rather than spend the time and money for a website right now, consider an eBayä Store as an alternative.
An eBayä Store gives you all the benefits of a website without the cost and time. Once established, an eBayä Store will provide your business with a unique web address. This web address can be promoted like any website and included in Internet search engine results.
To establish an eBayä Store, you need to sign up for a seller account at eBayä. They have an easy step-by-step process for accomplishing that task. You will need to go through their five-dollar “ID Verified” process so they will waive the feedback requirements for a store. The first 30 days of the store is free. Then the fee is $9.95 per month thereafter. To add items to your store only costs pennies per item and is accomplished through an easy to understand template.
You now have an online presence for your business! You can still enjoy the small town you love so much but grow the business online. Make sales while you sleep! Why not start today? As my grandfather said, “Time is a-wastin’”.
About The Author
Michele Schermerhorn has over 30 years experience in the business world and over 12 years running her own successful online businesses. She is President of Online Business Institute Inc. (
www.obinstitute.com) and presents free online training seminars regularly. Online Business Institute Inc. exists to “Create Successful Online Business Owners One Person At A Time”.
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