Aito Technologies, the leading provider of customer experience analytics (CEA) for communications service providers (CSP), today announced Omantel, Oman’s leading telecommunications company, has selected Aito’s customer experience analytics solution, Aito CEA, to provide greater insight and intelligence into Omantel’s customer usage.

Using Aito CEA, Omantel intends to gain a better understanding of the customer lifecycle and ultimately deliver a superior customer experience. Specifically, Aito CEA help Omantel obtain insights into:

- Market trends, such as market segments, market share, market growth, etc.

- Customer trends, such as usage patterns, customer segments, profitability, churn, etc.

- Service usage patterns, offers, campaign performance, etc.

- Network statistics, utilization, device information, etc.

Omantel selected Aito CEA for its ability to quickly and easily unify the business, customer and network traffic data and provide centralized, easy-to-use real-time analytics out-of-the-box.

Jalal Hussain Abdullatif, Manager Business Intelligence at Omantel Corporate Strategy Unit commented: “Great customer experience is at the very heart of our business and we strive to provide the best possible service and the most attractive products to our customers.”  Abdullatif continued: “The choice of Aito CEA will enable us to achieve this through analysis of a broad combination of data and obtain insights into market, customer, service and network trends resulting in improved customer experience and reduced churn.”

Anssi Tauriainen, CEO of Aito Technologies commented: “As Aito continues to expand rapidly across the globe we are delighted to be selected by Omantel, a leading telecoms operator in the Middle East, to provide deep and broad understanding of their customer lifecycle.”