LONDON – August 16, 2012 – AppyNation and Gray Cooper Media today announced the launch of Fluid Football, the next evolution in tactical soccer games, now available on the App Store for iPhone, iPad and iPod touch. Developed by Chromativity in close collaboration with professional football commentators Andy Gray and Richard Keys, Fluid Football’s arrival ushers in a new type of football game that gives players unparalleled freedom to work their way through a series of challenging set piece scenarios using whatever combination of real world tactics they deem suitable in order to score and win.

Designed to appeal to any football fan’s inner strategist, Fluid Football puts real-time tactical decision making right at the player’s fingertips. Faced with a variety of real-world scenarios, players plan their strategy in real time via an overhead view of the pitch, stringing together passes, out-pacing defenders, setting up pinpoint crosses and any one of hundreds of possible strategies. Players can devise complex sequences and strategies via simple finger swipes to direct their team's actions to line up a shot on goal. The camera then switches to a 3D ‘player’s eye’ view in which the player must successfully direct their shot on target against the goalkeeper and defenders.

“We’re thrilled to be bringing such a unique tactical football title to the App Store,” said Andy Gray, Director, Gray Cooper Media. “We’ve been very closely involved with the game’s development from day one and we’ve invested a lot of our personal experience into the game to ensure it has as much authenticity as possible. If you can do it on the field you can do it in Fluid Football.”

Fluid Football is now available for free from the App Store on iPhone, iPad and iPod touch at http://itunes.apple.com/gb/app/id524972269