Actian’s super-fast analytical database helps improve more than 1 million monthly active users’ social gaming experience

Redwood City, USA – 3rd July 2012 – Actian Corporation today announced that IsCool Entertainment, a European leader in social gaming applications on Facebook and the French number one, has selected Vectorwise as its engine for business intelligence. Actian’s blazing fast business intelligence database will accelerate analysis of high volumes of user data, driving customer retention and new business opportunities.

Social gaming on Facebook is booming. It is estimated that the amount spent on such games will hit more than $6 billion globally this year and over $8.5 billion by 2015*. IsCool Entertainment offers creative and innovative games to a community of 1,290,000 MAUs (Monthly Active Users). It uses business intelligence to provide this burgeoning market a richer, personal gaming experience, driven by real-time information.

With Vectorwise, IsCool Entertainment can analyse online gamers’ activity and social behaviour. It then provides rewards, generates leaderboards and delivers virtual prizes, in order to enhance customer engagement and retention. Marketing intelligence is also provided on demand, bringing promotional opportunities to partners based on user patterns and behaviour.

IsCool Entertainment’s business intelligence software technology is based in the cloud in order to provision the power of Vectorwise in a cost effective manner. IsCool Entertainment can scale up or down, depending on its needs at a particular moment without having to invest in a large, onsite server estate.

“Our success is measured by the quality of experience we provide our gamers on Facebook,” explains Florian Douetteau, CTO, IsCool Entertainment. “We’re using Vectorwise to investigate consumer behaviour to better understand what makes our users play, interact and recommend. Fast and actionable business analytics from Vectorwise will allow us to deliver tailored offers to our customers and advertising partners, and thus improve monetisation of the games we develop.”

“IsCool is a part of a growing number of data-driven businesses using Vectorwise to extract value from user behaviour,” concluded Steve Shine, CEO, Actian. “These digital stars live and die by their ability to view, analyse and monetise user’s information. As data is increasingly viewed as an organisation’s crown jewels, our customers are turning to Vectorwise to power data engines. Vectorwise is emerging as the go-to technology for nimble, data centric companies such as IsCool Entertainment.”