QuBit named as a market leader for their wide range of technology offerings in new eConsultancy buyer’s guide

3rd July 2012: Customer Data Platform QuBit, (www.qubitproducts.com), today announces that they have been positioned as a market leader for the breadth and quality of their services and solutions in eConsultancy’s 2012 edition of Tag Management System Buyer’s Guide, which profiles all the major vendors in this fast-growing industry.

In a traditional four-quadrant, market positioning chart, QuBit was positioned in the upper right corner highlighting the strength of their broad range of customer data collection and analysis products and fully serviced Tag Management solution, QuBit Open Tag (www.opentag.qubitproducts.com).

The Tag Management Systems (TMS) Buyer’s Guide is a resource for organisations who are trying to understand what solutions are on offer in this complex marketplace. The report contains market research and trends, plus tips (and pitfalls to avoid) to help companies find the right TMS supplier.

This announcement coincides with QuBit’s Universal Variable launch, the world’s first Universal Tag system offering an entirely open data model, self service and managed service options and freemium pricing.

Graham Cooke, CEO of QuBit said “eConsultancy is one of the most respected digital marketing publishers in the UK and I am proud that QuBit has been recognised as a market leader. We believe Tag Management is a critical item in the modern marketer’s toolkit and can help improve site performance, drive business agility and save significant marketing costs through effective de-duplication.

“QuBit was also recognised for offering a wide range of ‘big data’ technologies. Tag Management is one of the three core offerings that we provide our clients along with customer analytics and our latest platform for automation and personalisation.”

Chris Ware, Client Side Technology Lead, Financial Times said “We’ve been excited to use OpenTag as our Tag Management system for its simplicity in setting up (literally seconds to sign up for an account and minutes to deploy the first tag), ability to rapidly deploy tags, especially custom JavaScript and OpenTag’s ever increasing feature-set.”

Robert Webster, Head of Technology, MediaCom UK said, “We are proud to be the first major agency using this technology. Having accurate and scalable control of tag management is crucial in today’s data-dominated display market. The beauty of OpenTag is that we now have visibility of all our tags from a single and easy to use console. Crucially, it also lets us do this at a cost effective price.”

David Hoffmann, Senior Online Analyst, TalkTalk said “It is the most intuitive tag management user interface I have seen- better than Tagman, DC Storm and SiteTagger.”