Username: Save?
Password:
Home Forum Links Search Login Register*
    News: Keep The TechnoWorldInc.com Community Clean: Read Guidelines Here.
Recent Updates
[March 06, 2024, 02:45:27 PM]

[March 06, 2024, 02:45:27 PM]

[March 06, 2024, 02:45:27 PM]

[March 06, 2024, 02:45:27 PM]

[February 14, 2024, 02:00:39 PM]

[February 14, 2024, 02:00:39 PM]

[February 14, 2024, 02:00:39 PM]

[February 14, 2024, 02:00:39 PM]

[February 08, 2024, 10:26:18 AM]

[February 08, 2024, 10:26:18 AM]

[February 08, 2024, 10:26:18 AM]

[February 08, 2024, 10:26:18 AM]

[November 27, 2023, 06:32:12 PM]
Subscriptions
Get Latest Tech Updates For Free!
Resources
   Travelikers
   Funistan
   PrettyGalz
   Techlap
   FreeThemes
   Videsta
   Glamistan
   BachatMela
   GlamGalz
   Techzug
   Vidsage
   Funzug
   WorldHostInc
   Funfani
   FilmyMama
   Uploaded.Tech
   MegaPixelShop
   Netens
   Funotic
   FreeJobsInc
   FilesPark
Participate in the fastest growing Technical Encyclopedia! This website is 100% Free. Please register or login using the login box above if you have already registered. You will need to be logged in to reply, make new topics and to access all the areas. Registration is free! Click Here To Register.
+ Techno World Inc - The Best Technical Encyclopedia Online! » Forum » GENERALLY GENERAL » News / Announcements / Requests / Suggestions
 EPiServer adds advanced behavioural merchandising capabilities
Pages: [1]   Go Down
  Print  
Author Topic: EPiServer adds advanced behavioural merchandising capabilities  (Read 1349 times)
RealWire
TWI Hero
**********



Karma: 0
Offline Offline

Posts: 18530


View Profile Email
EPiServer adds advanced behavioural merchandising capabilities
« Posted: September 11, 2012, 08:21:03 PM »


Partnership with Apptus integrates personalisation, intelligent search and recommendations to enhance the online shopping experience offered by e-commerce enterprises

London, UK 11th September 2012: EPiServer, an innovator in multichannel digital marketing and e-commerce software, today announced the availability of behavioural merchandising for EPiServer Commerce through a partnership with Apptus and the integration of Apptus behavioural merchandising. The add-on uses Apptus’ self-learning software to automatically generate product navigation, personalised recommendations and offers for individual visitors, helping online retailers increase customer satisfaction, conversion rates and order values.

The behavioural merchandising software features ‘plug and play’ integration with EPiServer Commerce, minimising implementation time and risk, and can be deployed easily on any number of pages using pre-built widgets. Utilising customer behavioural data in this way is a cost effective method for organisations to improve conversion rates without the need for additional resource.

The auto-generation of tailored content provided by behavourial merchandising removes the need for merchandisers to build and maintain multiple rules and settings in order to deliver a personalised, up to date experience. Therefore it is particularly suited to helping companies with large or complex product catalogues to present customers with the most relevant search results, offers and product recommendations.

The automatic recommendations are based on an array of data including past purchases, trending top sellers, shopping basket, and recent activity. Apptus’ technology is also the only existing solution that uses the same behavioural software engine to power both search/navigation and recommendation functions.

“Taking e-commerce to the next level means personalisation is an essential part of the online shopping experience, but providing a personalised visitor experience based on huge and complex product catalogues can be a real challenge," said Bob Egner, vice president of product management at EPiServer. “This new behavourial merchandising add-on will reduce the work required for our customers to personalise while providing a powerful tool that enables them to increase conversions and boost order values.”

Michael Mokhberi, CEO at Apptus said, "Creating relevance in sales-related interactions is a great challenge for online retailers. Choosing a combination of EPiServer Commerce and Apptus Behavioural Merchandising means a unified and easy-to-install solution for personalised search, navigation and recommendations. Until now, solutions with this level of advanced capabilities have only been available to large retailers with multi-million dollar budgets. The cooperation between Apptus and EPiServer enables unparalleled relevance for online retailers.”

For further information on Apptus behavioural merchandising for EPiServer Commerce, please visit: www.episerver.com/addons/apptus

Logged

Pages: [1]   Go Up
  Print  
 
Jump to:  

Copyright © 2006-2023 TechnoWorldInc.com. All Rights Reserved. Privacy Policy | Disclaimer
Page created in 0.07 seconds with 23 queries.