Qualitative Market Research is best utilized as an investigative and development bases market research method. Qualitative marketing research consists of research methods, which are used in marketing and other sciences, in which data is collected from a small group and not evaluated with inferential statistics.

Qualitative Market Research Methods:

•   Brand Market Research
•   Market Sector Research
•   Consumer Market Research
•   Customer Intelligence Services
•   Market Research Report Writing
•   Pricing Research
•   Market Research Focus Groups