Terrific Titles, Happenin Headlines


You've probably heard the slogan, "You never get a second chanceto make a first impression." It may be a sales pitch, but in theworld of advertising and promotion, it's right on the nose.

Believe it or not, a bad title or headline will turn yourprospects away quicker than bad breath. When you're trying topromote a business, product, or yourself, you need people tostick around long enough to hear your sales pitch, right? Well,a bad article title or sales letter headline will turn people off before they (or you) even realize what's happening.

When you're looking for interesting articles for yourself or your ezine, what's the first thing you read? When you receive a sales letter in the mail, what do look at first? When you stop to think about it, your title or headline is your very firstopportunity to make an impression on your prospects. If thatimpression is a positive, creative, and exciting one, you're offto a very good start. Similarly, if that first impression isboring, worn-out, or confusing, your prospects probably won'teven bother reading beyond the first line.

Before you start writing, think about your audience. No matterwho they are, titles should flow from the lips easily, and givereaders some idea of what they'll learn by reading on. At thesame time, they should be short enough to be memorable.

Energizing a wimpy title can be as easy Kindergarten, if you'lljust think back that far. Remember when you learned about rhyme?Well, rhyming is an essential tool for writing headlines andtitles. A rhyming title is catchy, and fun, almost compellingyour audience to keep reading.

Rhyme isn't the only useful titling tool. Alliteration is a great way to dress up a plain-jane title. Alliteration is therepetition of a particular consonant sound at the beginning, end, or middle of two or more words (i.e. terrific titles). Analliterative title is easy to say, easy to remember, and justplain fun to read.

A good title or headline gives your audience the idea that yourarticle, sales letter, or other copy is going to be a great read, which is an absolute necessity if you want your first impression to lead to a second chance.

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