This subject is currently being discussed in many forums and blogs around the world. I guess this is only natural after Google carried out its Big Daddy update. This article will look at the method our company uses to build links.
Firstly we will look at how it is possible to measure how well your link strategy is working.
The best method to check this is by using the Google page ranking system. It is true that less importance is now put on page ranking, however 2 years ago companies where paying for large amounts of money for links, in those days links and rating were very closely matched. By using the page rank system it will allow you a measure for how well your link campaign is doing. The page rank system was designed by Google to measure the amount, relevance and voting strength of links to your website. The score goes from 0-10 with 10 being the highest possible award.
You can check your page ranking at
www.prchecker.info/check_page_rank.phpAs well as giving you an indication as to how well your link building strategy is going the page rank system will also indicate that your site has not been banned by Google.
How do I start with link building?
1. The first thing to do is to make sure you can add links to your website, for this we hired a company called Clarity Media, they installed this facility with the minimum of fuss.
2. I would advise you to Join Link Market at
www.linkmarket.net , they will provide you with many link sources, however it is important to bear in mind only exchange links with companies that are ‘on theme’.
3. Trawl through DMOZ for ‘on theme’ companies, send them a courteous email asking if they would like to exchange links.
4. Email your direct competitors and ask if they would like to exchange links, they will probably decline, however as your page ranking and rating improve they will more than likely return to ask you to exchange.
5. Adding a popular link to your resource section seems to work well, i.e. Google, Yahoo, IBM, MSN, EBay etc. I guess it is seen as looking after your customers.
6. Post in blogs and forums that allow you to leave your link in a signature block.
7. Write articles with embedded links and freely distribute them.
8. List in paid and free directories.
The time frame for success will depend on how competitive your business market is and of course how much time and effort you put into it. Generally there is no substitute for hard work, although the Black Hat brigade would probably disagree with this.
I hope this article has been of some help to anyone trying to unravel the mysteries that surround link building. If anyone has any questions simply email me through our website.
About the author - Peter Arkwright recently retired from the military; he is now the Managing Director of
www.bizseller4u.comA new portal that allows people to list their Business for Sale
This article is free for republishing
About the author - Peter Arkwright recently retired from the military, he is now the Managing Director of
http://www.bizseller4u.comA new portal that allows people to list their Business for Sale
Copyright @ 2006 Peter Arkwright.
