WHAT ARE PUBLIC RELATIONS ?

'Public Relations is the term that refers to a planned way of establishing and maintaining goodwill and mutual understanding between an organization and all those with whom an organisation needs to communicate. It includes the media, government bodies, financial institutions, pressure groups, customers and suppliers.

MAIN CHARACTERISTICS :

-Public relations is not limited to a specific media. Public relations can use any media, including TV, Print Advertising, Web, etc.
-Public Relations is a Planned Approach.
-Public Relations focuses on communication of information. The Information should be communicated timely.


IMPORTANCE OF PUBLIC RELATIONS :

Below are the reasons that tell us why Public Relations are important:

    * Public Relations makes an Organization known to public.
    * Public Relations help in achieving goodwill.
    * Public Relations help in communicating information timely.
    * Public Relations allow a firm to broaden its reach.
    * Public Relations enable a company to understand its Customers in a better way.
    * Public Relations also fill the gap between a firm and the global markets.
    * Public Relations help a company to know if its customers are satisfied, and what people expect from the organization in future.


With the advent of modern technology, the PR has become a lot easier job. Many PR Tools are available for quick communication. Public Relations Management has become a very popular Career option. Various Management Schools conduct special Training on Public Relations and award Public Relation Degree. On the Job, a PR Officer can get a handsome salary package depending upon the experience. PR Graduates can join Public Relation Services as a part of a specialized PR Agency, or become a Counselor on Public Relations independently.