I was browsing through my school album the other day and a picture of my classmates caught my attention. The memories of all the good times, bad times, the laughter, joy and tears overwhelmed me. The memories were so strong and it felt like it was just yesterday all this was happening. I lost touch with a majority of my classmates and being a mother of two young kids I understand how difficult it gets to meet and catch up with old friends. However, as we all know that it is technology that drives our world today and this has made all things possible for us. I came to know about social media platforms where you can find about almost everybody. Of course, that person will need to have an online profile, but then in today’s world everyone has an online identity. Social media platforms have become so huge these days that you will find that many activities happening there.

Social media optimization is the one strategy that is being undertaken on a huge scale by online business owners to popularize their site and business. Social media optimization has in fact come up as one of the best strategies that can be used for online marketing. The World Wide Web is overpopulated with online sites dealing with different types of information, selling services, products and many others. The whole ides is to popularize a site so that visitors do not face any difficulty in finding out whatever they are looking for. Most visitors on the web make sure of the search engines to find out anything on the web, so it is important for a site to have high search engine rankings.

There are different methods through which one can optimize a site on the web; social media optimization and search engine optimization are some of the methods that are used for this. Social media optimization is one of the very popular methods and the reason for this is the increasingly large number of people who are active in different social media networking platforms like MySpace, Facebook, Orkut and several others. Just take a look around and you will find that the way in which people interact and keep in touch with others has undergone a sea change. So today, if you want to get in touch with your long lost classmates, you do not need to go back to the city or town where you went to school.

Just log on to any of the social networking sites and you are bound to come across an online community of your school or college. Even if it happens that you do not come across any community on your school, college or university, you can just create one and make it a platform where you can interact with others. Social media optimization is being undertaken extensively and if you want your site to rank at the top of all major search engine results, this is what you must do extensively and regularly. By the way, I got in touch with many of my school friends through a social networking site.