[Daniel Franklin]

There is a big difference between how well you think your school is performing to how it actually is! You measure exactly how your business is performing accurately by keeping statistics like keeping score in a game.

Statistics are like the dials in an aeroplane's cockpit; imagine getting on a plane with no dials! How comfortable would you be just relying on the pilot's judgement on how fast and high he needed to fly, which was the right direction to go in and how much fuel he had left to get you safely to your destination? Scary thought right, well running your business without keeping statistics is exactly the same, your heading for a crash!

Statistics help you do the following:

Set goals and track your progress

You can set yearly and monthly goals for your school such as no of students or income to be achieved. Keeping daily statistics will help you to monitor your progress towards your goals and you can go back to previous statistics to help set future goals by realistically looking at previous performance.

Identify areas of weakness that you can get to work on

For example you had 10 enquiries in a week and only 2 were converted to appointment. This would tell you that something is going wrong with the telephone script – action, practice role playing the scripts.

Improve the results you get from the same number students

By being aware of figures you are currently achieving and working on systems to improve results.

i.e. your previous enquiry to appointment stat was 50%, so from 10 calls you made 5 appointments. You improved your percentage by 30% and you now achieved 8 appointments from those 10 calls, which means you have an extra 3 people that you have the opportunity to enrol in your school. That's working smarter and not harder!

You can download the daily stats form from this section, record your statistics daily and then start reviewing them on a weekly basis.

"What You Are Aware Of, You Control, What You Are Unaware Of Controls You!"

Lee Mainprizer is a martial arts business expert and founder of http://www.mainstructor.com "the ultimate instructors tool"

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