[RealWire]

GetThemIn launches the first online application that allows people to send each other alcohol as a gift instantly over the internet

LONDON, 7th November 2008 – GetThemIn today announces the launch of its debut Facebook application (http://apps.facebook.com/getthemin) that allows people to buy each other real beer, wine or other alcoholic drinks for the first time ever.

People can choose from a variety of drinks and other real-world gifts and send them to their friends using the Facebook platform and Google Checkout. Recipients receive a personalised message from the sender via SMS, email and Facebook, with the option to redeem their gift as a voucher that can then be used in one of hundreds of First Quench outlets across the UK (including Threshers, The Local, Wine Rack and Haddows).

"Virtual gifts have proven to be hugely popular on Facebook and we've taken this one step further with the GetThemIn application. People can now buy their friends virtual gifts that can easily be exchanged for the real thing. With a GetThemIn participating store within ten minutes of most people in the UK, it's a really innovative yet simple way of marking a special occasion with a drink between friends," said Jay Feeney, Founder of GetThemIn.

Drink brands available on the GetThemIn application at launch include Fosters, Cobra, Heineken, Tuborg, San Miguel, Bulmers Cider, Newcastle Brown, WKD Blue, Old Peculier, Blossom Hill, Hardy's, Taittinger, Radcliffe's D.B., Teacher's, Cockburn's S.R., Harvey's Bristol Cream and Courvoisier V.S.

GetThemIn has been officially granted the DrinkAware trust trademark license and will be donating a percentage of its profits to COUNTED4, a unique venture that treats, counsels and promotes the health and well-being of anyone affected by substance misuse.