Google is the most popular search engine, with the latest studies showing that 2 in every 3 Internet users use an engine google search whenever they surf the web. That’s why it’s crucial for any internet-based business to get good search engine ranking on Google.
Getting higher search engine placement is very difficult—with thousands of sites competing for search engine ranking on any given topic—but not impossible.
Search engine ranking is a science, and requires a thorough understanding of the quirks of that particular crawler and the way it indexes sites.
Google tends to give a better search engine ranking to those with a thorough link system. This is because it views the link as a sign of the site’s credibility and popularity—and thus awards a more prominent search engine ranking. But your link system should reflect both quantity and quality.
You achieve more successful search engine ranking if prominent and well-respected sites (with a high search engine ranking of their own) chose to link to you.
Google also puts of a lot of weight into the title of a page, the text between the
HTML tags in the section of your web page. To get a good search engine ranking, that text should include your keywords.
Google also puts a lot of emphasis in keyword density when it computes search engine ranking. This means developing your content and using keyword-laden links. If you sell chocolate wedding souvenirs, a website with a link stating “chocolate wedding souvenirs” pointing at your site will give your website a higher search engine ranking than a link that says “click here.”
Contrary to rumor, disabling the cache of pages won’t affect your search engine ranking on Google. And unlike in other crawlers, your Google search engine ranking won’t be pulled down by using dynamic pages/. Just make sure that you have a link to those pages somewhere on your site so Google can find it.
Google also indexes ALT tags on images, so to get a better search engine ranking, include ALT tags and throw in a few keywords! Google ignores META tags so don’t bother optimizing this tag as it won’t help your search engine ranking.
You should also download the Google Toolbar so you can see the search engine rank of every page that you visit. Just be careful because it tracks all pages you visit when it’s open, so restrict its use when you want to check a particular search engine ranking.
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