Traffic Equalizer - Dead or Alive?
by: J. Hudson Blue
Years ago when Jeff Alderson released Traffic Equalizer, it sent a shockwave through the search engine marketing industry. Alderson transformed what, at the time, was an arduous, piecemeal task into a smooth continuous operation. Many people at the time made a lot of money.
Since then, Traffic Equalizer has fallen into disfavor as search engines have come out hard against this type of online marketing.
It's clear that no one can expect to use Traffic Equalizer "out of the box" anymore. Its templates are well-known by the search engines and using them "as is" is a recipe for disaster. Also, Traffic Equalizer's internal keyword generation tool, to my mind, is so slow and balky that you're better off just skipping it.
But I still like Traffic Equalizer. Any search engine marketer worth his or her weight instinctively knows how to throw together a simple HTML page. That's all you have to do to "fuzzy-up" the internal templates and make them unrecognizable to the search engines. In fact, I just ignore the templates now and make my Traffic Equalizer templates from scratch in a WYSIWYG program such as FrontPage.
Next, I release far less pages than search engine marketers used to do in the past. There are legends of 10,000 pages being released at a time. No one does that anymore. Start with 100 pages, then slowly trickle out 25 pages every week or so. This gives the search engines the idea that this is a valid site.
For an indepth review of Traffic Equalizer, as well as a tutorial, check out TrueReviewer's Traffic Equalizer site at
http://www.TrueReviewer.comAbout The Author
J. Hudson Blue reviews search engine marketing tools for TrueReviewer at
http://www.TrueReviewer.com. Mr. Blue also writes extensively on home renovation topics for various of his own websites.
