A Review Of A Newly Introduced Advertising Method: Expired Domain Traffic
by: Rebecca Spee
Everybody knows the great advantages of e-commerce for online sellers and buyers. With the Internet, anybody can sell a product or show an idea to millions of potential buyers, with very low costs, no rent to pay, and without spending the whole day sit in a store. Now, this could convince thousands of Internet newbies to start their own website and work from home, anyway, a common problem they face when starting a new website or online project is to drive visitors to it. Ironically, the same thing that made the Internet a winning solution for e-commerce, also made it the hardest place where to be found.
There are several techniques to drive visitors to a website. Some of them are very time consuming, some are very expensive, some are completely ineffective. In this article, I'd like to describe a new, interesting advertising method, introduced recently, aimed to bring thousands of targeted visitors to any website. The idea behind this is very smart, and it's based on expired domains redirection. In fact, thousands of domain names expire every day and are available for registration. Most of them have a residual traffic coming from the "old life" of these names: in most cases, their previous owners built websites for these domains, listed them in search engines, and even exchanged links with other sites. All translating into traffic for that domain name.
The smart idea is to register these names, categorize them and redirect them to another website that match their category. Till today, people used to do this by themselves. This is effective, but extremely complicated, time consuming and expensive. Now, a company called Revisitors brought this process to the general public, registering thousands of domains and redirecting them to their customers' websites. Thanks to the large-scale transposition of this technique, webmasters and website owners can now take advantage of redirected visitors to drive targeted traffic to their website.
I tested this traffic for you by redirecting visitors to our website. The order procedure was very easy, and the campaign started almost immediately. I've been asked how many visitors I wanted to redirect, the category and the URL. After a couple of hours, I received my login information to track the campaign, and I monitored it closely. It usually take up tp 30 days to complete an expired traffic campaign, but mine took a bit more (they had a lot of campaigns running for the category I selected, and for this reason they was short on traffic). No problem, I always prefer the companies that apologize when short on supply, instead of just sending fake visitors and completing their campaigns on time.
Now, let's talk about the results: on the overall, I've been satisfied with the results. I bought 10000 visitors from the USA to our website, a site filled with articles about computer security and Google Adsense ads. I paid $48, so it's $0.0048 per visitor. Based on the website stats, about 10.420 USA visitors have been delivered in 41 days. I had a good response rate, with 71 subscribers to my newsletter and over 180 clicks on the Adsense ads.
In my honest opinion, this is an affordable way to gain instant traffic to your website. Of course, you cannot expect the same results of a pay-per-click campaign (i.e. Google Adwords), but it's definitely cheaper (pay-per-click campaigns cost $0.50 average per visitor), and worth the money. So, my recommendation is to give this new advertising technique a try, and see how it works with your website. If you get good results, you have found a new, and much cheaper, way to drive potential buyers to your website.
About The Author
Rebecca Spee works as an independent consultant for several companies within the domain and internet marketing industry. She wrote hundreds of articles about new marketing ideas and internet opportunities published nationwide.
More information about expired domain traffic may be found at Revisitors.com (
http://www.revisitors.com ).
