Marketing Strategy Through Promotional Materials
by: Scott F. Geld
Importance of Promotional Materials
Looking through your drawers and the whole room you will notice that you have a number of promotional materials of various companies, collected over a period of time. Promotional material from a company will have its logo, emblem and a brief message.
If you look into your drawers, you will notice a lot of items like magnets, pens, stress balls, caps, rulers, golf balls, key rings, t-shirts and letter openers with company logos lying there.
These promotional materials are very cost effective, but companies are still not using them very often as a marketing tool to send their advertising message to the prospects. These promotional materials are called ad specialties. You can use a variety of items as ad specialties by printing your logo, emblem or message on them. These ad specialties have a long life because they remain in possession of the prospects for quite some time- a week, a month or even longer depending on the life of the product and how interesting and useful did the prospect find it in the first place. More the utility that the ad specialty item has, longer will be its life with the prospect and more number of times the prospect will look at the company emblem and the message.
Ad specialty items can leave a lasting impression on the prospect. Marketers on their part need to put in mind and effort to design new and creative ad specialty items, so that the customers hold on to these items for a longer time, thereby increasing the life of the item and the message of the company. These items can become representative of a special event organized by the company like a charity show or a fare or even an anniversary party. People cherish the mementos from these kind of events and hold on to them for years.
You need to plan for the release of the specialty item well in advance. Make sure you have chosen the right item, given the right message to the printer, made sure that the correct color scheme has been explained to the printer as well. Even though the turnaround time for getting the items made is quick, still you should order them well in advance, so that there is time even if last minute delays like faulty artwork, shipping delays etc, can be taken care of. Once the ad specialties are with you, make sure you distribute them to the customers and prospects, immediately so that they start using them and item starts its work of advertising for the company.
About The Author
Scott F. Geld is the Lead Supervisor of Marketing Blaster, a Pay-Per-Click traffic source that repeatedly beats the major search engines in Conversion and ROI Ratios. Visit us online and see for yourself at:
http://www.marketingblaster.com
