London, UK, 5TH March 2008 – SEO and online brand positioning company, LBi Netrank, today announces the appointment of Carolyn Watt to the role of Client Services Director.
The appointment follows the recent acquisition of Netrank by LBi International, the full service digital agency. Based at their London offices, Carolyn, in her new role will be responsible for the development and implementation of the marketing strategies and search campaigns for LBi Netrank’s clients.
Talking about her new appointment, Carolyn commented: “The fast moving industry of search is an exciting sector, experiencing exponential year on year growth as search is becoming a major integral component of the marketing mix. The SEO landscape is changing too, with the focus moving from traditional on page elements to the building of search positions through online brand positioning and digital PR. My mission is to significantly grow the newly combined offering that the LBi acquisition has brought which has great synergies for both client bases”.
Carolyn has eight years experience in PR and marketing and as a former journalist, brings with her experience in writing, for the likes of The Daily Mail, Times, Guardian, and BBC Radio 4. During her time at Netrank before it was acquired by LBi International, Carolyn was Group Account Director leading a range of client campaigns from inception including BT, Co-operative Financial Services, VWCV and HSBC.
LBi Netrank Managing Director, Lucy Allen, said, “We are delighted to have joined LBi at a stage when Netrank, after a period of prolonged growth, was ready to up the ante. There is a definite requirement in the SEO industry for both traditional marketers and technical expertise. Carolyn’s experience means she brings ideas, innovation and experience to LBi Netrank’s digital PR and publishing solutions and unquestionably Carolyn will take LBi Netrank to the next level.”
