Business Blogging: Where Do I Start?
The new hot commodity is a blog for your small business so you've decided you must have one.
Before you begin think about it long term. Where do you thinkthe blog is headed? What is the objective? Do you want it to befound by the search engines for specific terms? How oftenwill you post? Who will the audience be? What will it look likea year from now? Five years from now?
If you think you may have this blog for a long time, considerhosting it with your own domain name. Blogger provides youwith a free domain name (name.blogspot.com), or the optionof ftp to your own domain. If, at some point in time in thefuture you want to move the blog and you've been using theblogspot name, you won't be able to take it with you. This meansthat all of the people who have your blog in their reader will"lose" you. It also means that you'll have to start from groundzero with the search engines.
Do some digging before you jump. A couple of good networkswhere you can get some education are:
- Blogging for Business at
http://blogbrandz-network.ryze.com/Make sure you sign up for the "Blogging for Marketers" email course. Priya has loaded the course with good blog information (and it costs you nothing).
- Blogger Forum at
http://www.bloggerforum.com/modules/newbb/The Blogger Forum is very welcoming to newbies. Browse aroundand just by looking at previous posts, you can learn a ton. they also have a section on blog platforms which talks about the different options available.
Once you're ready to go, what are you going to write about? Make sure you've brainstormed ideas so you don't run into the inevitable writer's block. You can always start with what you've written before. Do you have a newsletter? Look through your archive and "refresh" some of those old topics as a blog posting. How about your website? Do you have content you can turn into a blog topic? Do you participate in online forums or discussion lists? Find some advice you gave to someone there and turn it into a blog post.
This should get you started. Remember that small business blogging is a long term activity. Be ready.
Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Don't know what to write about? Get the cure for blog writer's block at
http://www.whatspossible.com/blogidea/
