Pre-selling skills are as important as closing skills and more important than presentation skills. The more you pre-sell, the less you have to sell during the face-to-face phase. The more your prospects perceive you as the expert, the less you have to convince them you are.
Our new Radio Talk Show Annuity Selling System engages the power of perception in your prospects. It is not actually a selling system. It's a pre-selling system. Pre-selling is the easiest, most time- and cost-effective part of the sales process.
Here's an example right out of history. In 218 B.C. when Hannibal led his army of 38,000 foot soldiers, 8,000 cavalry, and 37 war elephants across the Alps to do battle with the mighty Roman army, the march itself, not the ensuing battles won or lost, established him as the greatest military strategist in history. So admired and feared was Hannibal that, by reputation alone, many battles along his historic march to northern Italy were won without a single sword unsheathed, without a drop of blood shed.
This story demonstrates the awesome power of perception. This strategy applied to selling annuities will make you the undisputed expert in your field.
If you were your prospect, would you rather sit down with a "nobody special" insurance agent or a well-known expert on the subject of financial retirement solutions, someone you listen to on the radio? You don't get a second chance to make a first impression.
Look at the world from your prospect's point of view. Who would you rather discuss your retirement nest egg with, (a) an insurance agent who contacts you through telemarketing or direct mail, asking for an appointment, or (b) a prominent expert with his or her own radio talk show covering subjects like, How to Stop The IRS From Plundering Your Social Security, or Three Easy Steps to a Guaranteed Income For Life, or Why Your IRA Is a Ticking Tax Time Bomb and How To Defuse It.
An Annuity Selling System That Makes You The Expert
It's a fact that 96% of the U.S. population listens to the radio at least once a week and 75% listen EVERY DAY. This is more than any other medium. Listeners pay more attention to guest speakers than they do to commercials. Which would you rather listen to, a commercial, or a guest with an amazing story to tell, a guest who can make you laugh, teach you something new, save you money, save you time, open up a controversial topic for you to argue about?
Notice I did not suggest a radio show guest who talks about "why you should buy fixed annuities," or even "what an annuity is." Your topic is your hook. Your hook needs to pull listeners in with the strength of a black hole.
Once your listeners tune in, you don't want them to feel tricked because you launched into a sales pitch for a product. You want to let your personality radiate, to reveal the three-dimensional human being you are, and to give genuine take-home value by way of solutions to their financial problems.
Remember, nobody buys annuities; they have to be sold. Nobody wants you to sell them a product, but everybody wants you to help them discover a solution. If you can learn how to do this in a radio talk show format, reaching tens of thousands of listeners at a time, you will truly position yourself as the popular, trusted expert while propelling your insurance practice to record heights. You will have your own very personal pre-selling annuity selling system.
But who has time to script a compelling radio show? Should you just wing it and hope for the best? How do you tie your theme to a hot topic that people will clamor to listen to? Should you go live or pre-recorded? Do you take calls, give away freebies, go solo or be interviewed by a host? Yikes! Too many questions and not enough answers!
Until Now
Now, a limited number of annuity agents have a rare opportunity to participate in "Safe Money Secrets," our turnkey Radio Talk Show Annuity Selling System, with exclusive broadcast rights in protected territories.
If you are a licensed life insurance agent not currently contracted through Life Sales and wish to begin or advance your career selling fixed annuities, you may qualify for our Radio Talk Show Annuity Selling System. Come onboard with two or more of our carriers - Allianz, ING, Sun Life Financial, or American Equity - and receive 200 leads as a signing bonus. Then with your first 3000 QPCs (roughly $40,000 in paid business depending on carrier and product) within three months of coming onboard, you'll be interviewed as a guest expert on "Safe Money Secrets" and receive your first half-hour pre-recorded radio show with exclusive broadcast rights, ready for airing in your local market.
We provide you with a script of all the questions, coaching on all the answers, anecdotes, segues, ways to make the phone ring and generate warm, pre-sold prospects. It's all done over the phone. I call you as host, interviewer and show producer. You are the exclusive guest expert in your marketing area. You speak from the comfort of your office or home with all your notes at hand, in your pajamas if you like.
I use professional recording and editing hardware and software to make you sound like a professional radio talk show star. I burn a broadcast-quality CD-ROM of your show, which you take to your local stations and shop the best demographics, listening audience, frequency, time slot, and rates.
Simply click on the link below to contact me. Then, as Charles Osgood says, "I'll see you on the radio."
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About the Author
www.Free-Insurance-Leads.com Gary Le Mon is a wholesale distributor of fixed indexed annuities for Allianz, American Equity, Sun Life Financial, and ING. Author and developer of the Safe Money Seminar, a financial planning seminar for Seniors, Gary serves as guest speaker on behalf of agents and agencies nationwide. He is CEO of InsuranStar Marketing.
