IT sales calls can be handled with ease if you prepare adequately ahead of time. First, do your background research and get a sense of the urgency of the situation. Then you will be able to increase your odds of closing IT sales by finding out what your clients' biggest needs are. In this article, you'll learn why you need to be the solution to the problem.
IT Sales Requires Clients to Be in Pain
Pin them down and get them to identify what their three biggest computer problems are. There's a good chance they're not going to be able to narrow it down to just three, but at least you get them thinking and talking. The more information you get on what they perceive to be their computer problems, the more effectively you can craft your pitch as the solution.
Do Some Sleuthing
Now that sounds easier said than done. How do you become the solution to their biggest problem? You need to know what that problem is. Ask the questions to get a more logical, reasonable answer out of them and find out what their real problem is. Then you have to think about a way that you can become the best and most cost-effective solution to that problem via IT sales
Computer Problems Drive People Crazy
A lot of times people are very, very emotional when it comes to their computers. When they talk about their computer problems, they get very frustrated. Sometimes they start using a lot of four-letter words. This can be intimidating, but at the same time, you really have to be able to cut to the heart of the problem. This way, you can recommend a solution and have a shot at being able to close your IT sales.
The Bottom Line about IT Sales
Once you're able to figure out exactly what that huge problem is and how your business fits into that, it's a lot easier to close the sale.
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Joshua Feinberg helps small business computer consulting firms get more steady high-paying clients. Sign-up now for Joshua's free one-hour audio training on Small Business Computer Consulting secrets at
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