For Loan officers mortgage marketing is of utmost importance. They earn not only bread and butter but also a reputation from it. As a loan officer always keep in mind that you keep up with the competition via new marketing concepts and techniques. Marketing can be done in many ways; e.g. through networking. Business cards, mailers, flyers, billboards, radio, television, etc.
The main use of the above named marketing methods is to get yourself and your products in front of your potential clients. Marketing your services has become very important these days. And effective marketing is of much more importance and usage. Internet has now become the most powerful tool of marketing. So it is very important to keep up with the pace of the world via internet.
Almost all mortgage companies have websites that tell people about their services, rates and benefits people can obtain by hiring their company. But as websites have become a trend everyone uses them. What can you do now to make yourself standout in the crowd? Probably create a personal blog, portraying your servicing as a loan officer. This way, you can direct your potential customers here to learn more about you and your products and services.
This way you can also deal with customers far away. You can get clients from other countries as well. Blogs are free to build on the internet so you don't have to worry if you are unaware of the basic html and website stuff.
There are blogging websites that offer free personalized blogs in just a matter of minutes. You can then add your photograph, biographies and also probably a detail of customers you've managed to get in the past along with the status reports. The advantage of blogs is that you can add something new everyday. To catch the interest of clients you can give daily tips on mortgage dealing, useful interest rates and technical aspects of different deals.
To advertise your blog you can put your blog address on your business cards and make it as a signature in your emails. After closing each deal you can ask your customer to give a feedback there. End conversations with customers by asking them to visit your blog, it is a great way for them to get to know you better, which is very important when it comes to building relationships.
Building a blog is very easy and very fun. And it can really be beneficial to you when it comes to building your book of business.
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About the Author
Joe Pahl is a marketing consultant and co-creator of the Loan Maker Gold System for Loan Officers. To learn more marketing strategies targeted at loan officers and orginators, please visit
http://www.LoanMakerGold.com/ecourse.html
