Writers block - the nemesis of every writer. At times, I wish Writer's Block was a real person so I can do them bodily harm.
You have something you need written. You sit down at your desk, look at the blank screen or equally blank sheet of paper ...and...you hear the 'tick' 'tock' of the clock in the background.
Nothing.
p>
You can't think of anything to write! Every time you start to write something, you either hit the delete button or score a 3-pointer in your wastebasket. Don't worry, you're not alone.
In fact, you have plenty to say. Its just your thoughts are cluttered and ideas are zipping around and you don't know where to begin. Here's a great way to beat Writers Block
1: Just write
Don't worry about what order it's in, or what the spelling is like or what words to use. Just say exactly what you want to say by writing all your thoughts down first.
You can trim it and plug in the holes later. Write it down! If you think of a great way to end your piece, write it down - right away. Don't try and save it in your mind, because then you'll forget and kick yourself for not having written it down.
2: Once you have it all down, I want you to become the reader now.
Forget you're writing something, just read it like you're a customer. Does it strike you? Does it cut through the clutter? Does it make you want to act? Does it have all the good components of a powerful message? (Problem, Agitate, Solution?) Keep repeating the above process until you can answer yes, yes, yes and yes!
3: Read it aloud.
Use the tone of voice in which you'd like the material to be read. When you come across a word you want to emphasize, use italics, underline, bold, CAPS OR ALL OF THEM. Use punctuation marks where required like ! and ". It's very effective
Here, let me show you:
"NEVER AGAIN will you need to clean grimy brake dust from your wheels!"
The effects give the sentence a stronger presence and it oozes confidence.
Do this for your entire piece.
Once you're happy with it, give it to others for feedback. That should do it. If you still can't break the deadlock - if you still can't smash Writer's Block or the Blank Mind Syndrome, drop me a line.
Sammer Hakim is a Dallas-based copywriter serving clients worldwide and helping them with their sales materials. He can be reached at
http://www.marketing-commando.com.
Article Source:
http://EzineArticles.com/?expert=Sammer_Hakim
