The Traffic Monetization Optimization (TMO) strategy is the latest approach that website owners are focusing on to generate revenues. The TMO strategy can be put into effect faster and help generate revenue in less time than the current Search Engine Optimization (SEO) model that many website consultants are touting.
Website owners who want to make money from their websites focus on one or more forms of “monetization”. These revenue streams include text ads, banner ads, the sale of products, the sale of services, e-zines, and the sale of information like news, information or research.
TMO Strategy – Leveling the Playing Field.
1. Traffic. An alternative or additional approach to SEO is theTraffic Monetization OptimizationSM (TMOSM) strategy. This strategy helps website owners level the playing field when it comes to generating traffic and monetizing their websites without relying on SEO. It should be noted, that SEO is important and should not be disregarded. The ultimate goal of most websites, however, is “Monetization” and the TMO strategy can effectively accomplish the goal.
Based on the subject matter of a particular website and the target market, the TMO consultant does an analysis of ways to increase the revenues that the site is currently generating. Strategic relationships with high traffic websites are then utilized by the consultant. Arrangements can be made with these strategic partner websites, to promote the other website or products or services of that other website. Also, many of TMO consultant's strategic partner websites should have opt-in databases of thousands of subscribers to electronic newsletters. Arrangements can be made to include advertising in those electronic newsletters. A good TMO consultant should have strong contacts in this area and should own several of its own sites, not just have strategic relationships.
2. Monetization. Various monetization models are then examined based on the most wanted response a website is trying to achieve. Monetization choices include Google and Yahoo ads in which the website gets revenue on a paid per click basis, banner ads with specific advertisers, sale of a product or service, a paid subscription to a newsletter or an interested person calling the website owner for a client services like business consulting, financial advice, real estate brokerage, accounting services or website development.
3. Optimization. The TMO formula focuses on increasing Traffic to drive the various forms of Monetization that a particular website is using. With TMO, Traffic and Monetization can be Optimized even if the website is losing the SEO battle. The great thing about TMO is that it can operate separately from SEO or in conjunction with it.
SEO is based on providing numerous content pages and focusing on certain keywords to get top rankings with the search engines like Google and Yahoo. The top search rankings are generally considered to be the first 30 search results which would be the first 3 pages on Google, for instance. If you can achieve a spot on the first 3 pages of Google your site will get a large amount of traffic.
The problem with SEO is it takes time to get top search rankings in the major search engines like Google and Yahoo.SEO consultants charge large sums to get you on those first three pages, but of course there are no guarantees. They also say it takes time to get those rankings and you have to find the right keywords.
Here’s the problem with relying just on SEO for your website.
1. There are now so many websites out there today that competition is fierce to get a listing on the first 3 pages of the major search engines like Google or Yahoo. You might be able to get on those first 3 pages, but you might have to settle for keywords with lower demand.
2. Even if you are able to achieve a top search engine ranking, Google and Yahoo are constantly changing their algorithms, which are the mathematical formulas they use to rank websites based on keyword search terms. So you may achieve a listing on page 1 or 2 and maintain it for a week, but then end up on page 30 for months trying to fight your way back to the top.
3. Content is king when it comes to SEO strategy. If your website has hundreds or thousands of pages of rich content on a focused topic, you stand a pretty good chance of getting top search engine rankings. A prime example is
www.soccertimes.com. This website has been around for about 10 years and has over 24,000 indexed pages of great soccer content. SoccerTimes.com ranks highly with search engines on many soccer related keywords. Now if you are a small soccer website with less than 100 pages of content you are going to have a hard battle when it comes to competing with great sites like this in the SEO war.
Conclusion: The TMO strategy is definitely gaining momentum with website owners. TMO will become even more important as more and more websites are setup and fight for the highly coveted first 3 pages of keyword search engine rankings.
Joseph B. LaRocco - Visit
http://www.netskyholdings.com for more information. Mr. LaRocco has represented and advised private and public companies concerning the internet, securities and investments. He also has extensive experience advising hedge funds on numerous trading and investment strategies. Mr. LaRocco is an attorney who practices law in New Canaan, CT, and is currently General Counsel and a Director of NetSky Holdings, Inc. (Symbol: NKYH).
