Core Facts
• The Y Design Awards winners were announced at an invite-only party attended by 330 people at the Royal Festival Hall on Tuesday, 18th September 2007
• Over 420 submissions were received with 112 UK agencies being represented
• All winners were presented with Microsoft® Expression® and Microsoft® Vista® software and have been entered into the People’s Choice Award.
• The People’s Choice Award opens today for public voting at the Y Design Awards website.
• Voting closes on 2nd November 2007 and the overall winner will be announced on 5th November 2007 at the Y Design Awards People’s Choice Party on Brighton Pier
• The lead designer of the winning entry will receive an all expenses paid trip to Las Vegas courtesy of Microsoft® Expression® to visit the Mix conference 2008
The winners
• Best Game Design
Category description: A game that is not only challenging and entertaining, but also uses web-based technology in innovative ways
Robin Hood: The Outlaws' Revenge
Agency: NOWWASHYOURHANDS
Lead designer: Angus MacKinnon
• Best Interactive Site
Category description: A work for any purpose which delivers an overall extraordinary user experience through interactivity
CDX
Agency: Preloaded
Lead designer: Preloaded Design Team
• Best Application
Category description: Most innovative online application. Judges will look for strong usability, originality, and technical complexity
Get The Message
Agency: glue London
Lead designer: Leon Ostle
• Best Online Campaign
Category description: Best overall on-line campaign
This Is England - Theatrical Campaign
Agency: Greenroom Digital
Lead designer: Trevor Rendall
• Best Not-for-profit Campaign
Category description: A campaign for a not-for-profit organisation
Get The Message
Agency: glue London
Lead designer: Leon Ostle
• Best Viral Campaign
Category description: Best campaign utilising viral propagation. Judges will look for the design and creativity of the piece, not just how successful it was in terms of distribution
Impossible Story
Agency: glue London
Lead designer: Matt Verity
• Best Video
Category description: Must be shot with a video camera, and then imported into Microsoft® Silverlight. Additional credit will be given for enhancing the experience with additional graphics or interactivity
Fresh Foot Work
Agency: glue London
Lead designer: Simon Cam
• Best Technical Achievement
Category description: A work for any purpose which successfully delivers the most innovative and challenging use of technology
Get The Message
Agency: glue London
Lead designer: Leon Ostle
• The Ethical Campaign Award
Category description: A work for any purpose which has been bought to life online using an ethical approach. This could include the purpose of the campaign, how it has been designed, how it is delivered to its audience, its effect on its audience, the planet etc
The Big Ask March
Agency: CHI&Partners
Lead designer: Thiago de Moraes
• Best Use of Wireless/Mobile
Category description: A work for any purpose which delivers an overall extraordinary user experience on mobile devices
4x4 Ultimate Power
Agency: Micazook Ltd
Lead designer: Marcin Kochanowski
• The Community Award
Category description: A work for any purpose which delivers an overall extraordinary user experience as part of an online community, i.e. social networking sites, forums
Empires Children
Agency: Illumina Digital Ltd
Lead designer: Andres Rojas
• Young Designer Award
Winner
Category description: An exceptional piece of work from a digital designer aged 25 or younger
Puppini Sisters
Agency: twentysixlondon
Lead designer: Dave Ellis
• The So Successful Award
Category description: A work for any purpose which successfully engaged a far greater online audience than expected through its innovative concept and design. Web traffic statistics will be required Live life with elegance
Agency: LBi
Lead designer: Ben Long
• Best New Business Award
Category description: An exceptional piece of work from an agency in its first two years of business
Prospect Requalification
Agency: Hicklin Slade & Partners
Lead designer: Lindsay Jones
Quotes
John Allwright, Product Manager, Microsoft® Expression®
“The standard of these winning entries is exceptional, once again affirming the UK’s position at the cutting edge of digital design. The winners are all uncompromising in the quest to realise their creative vision, overcoming significant technical challenges in the process. We are very excited to be associated with these awards and look forward to partnering with the UK design community to ensure that with the right tools, the only limits are the designers’ imagination.”
Dan Sutherland, CEO of Carrenza
“What has really impressed me this year is the sheer diversity of entries - many of which have a very real impact on society as seen in the ethical, not-for-profit and community categories. This year we saw twice as many entries from double the number of agencies – and what is unique about the Y Design Awards is that it allows the UK’s emerging talent to showcase their work alongside the more established agencies. Next year digital design will be a major focus of the London Design Festival with a dedicated day of interactive events and exhibitions running alongside the Y Design Awards.”
Neil Hughston, managing director, Saatchi & Saatchi Interactive, said: "The response has been overwhelming this year. It's great to see so much creative talent coming through."
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