Microsoft Executive To Preview "Halo 3" Supply Chain Strategy At ESCA-Europe Microsoft's David Warrick, General Manager of the Entertainment and Devices Manufacturing and Supply Chain Group for Microsoft for EMEA and Asia Pacific, will be providing an exclusive preview of the global supply chain strategy the company will employ for the much-anticipated launch of "Halo 3" the following week at Entertainment Supply Chain Academy (ESCA) Europe, September 18-19, 2007 in Madrid.
The conference focuses on the challenges and strategies employed by home video, game and music entertainment providers in perfecting the delivery of physical media products as well as defining the emerging digital entertainment supply chain. The release of the exclusive Xbox 360 title is widely expected to be the largest, single-day grossing entertainment title in history, with anticipated sales exceeding the $125 million marked by the launch of its predecessor Halo 2 in its first 24 hours of availability. Warrick's team is responsible for assuring that the product is available simultaneously on store shelves in all time zones across EMEA and Asia Pacific .
"This will be Microsoft's coming of age as a supply chain organization," Warrick explains, adding that "when we began evolving our retail business five or six years ago, we recognized our reputation as a software company and a growing reputation as a hardware company....we also want to be recognized as a company that demonstrates world class supply chain competency."
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