Color Psychology Will Make Or Break Your Sales Success
Color psychology is the biggest question I receive on aregular basis. The reason being is it's importance. Coloris a trigger that is associated with traditions and used inmarketing over the years so well that they must be honoredor sales are lost.
Color will also trigger reactions. It is a given. This iswhy you must know how to choose the right color for theright reaction at the right time.
Because of a color's relevance to success in marketing, Ialways like to continue sharing and repeating in some cases,what colors to use and when.
Here are eleven of the basic colors. These colors work fortriggers on Americans only. Every country, culture, havedifferent representations for color. If you are evenselling to the Asian culture in the United States, thecolors will change. Learn the colors of whom you areselling too and sales will blossom just like a rainbow oftulips in your garden.
Quick List
Red
Red creates excitement, displays strength, is used toexpress s*e*x, passion, speed and danger. Useappropriately and it works extremely well.
Blue
This is the most popular color. Why? Because it buildstrust, reminds people of sky gazing/dreaming. Thus,builds trust, conveys reliability, a sense of belonging,coolness (in the 1980's sense), refreshing and clean.
Yellow
We think of the sun and sunshine, it's warmth, beingcheerful and happy. Place it together with blue andthoughts of sitting on the beach or looking out over theocean connect.
Orange
Orange isn't used much in marketing. On a computer screenit looses its hue. When it is clearly visible that it isorange, it conveys playfulness, triggers child-likebehavior -- great in workshops if you want to take peopleto that place, it also conveys warmth and vibrancy.
Green
When we think of green we associate with trees and grass.This brings up associations with nature, freshness,coolness. It also means growth and abundance. Money isgreen and we are automatically associating green withprosperity.
Purple
Royal purple brings up pictures of royalty. Conveyedthrough the centuries from religion and palace decorationsisn't going to change any of our associations today.Purple means spirituality and dignity as well.
Pink
Usually associated with femininity, it means soft, sweet,nurturing and many times security. The security ofmotherhood and all that it represents. As females maturethey sometimes lose their feminine side due to businessstiffness. To bring it back in surround yourself withpink for a year. Pink blouse, suit, watch, and householditems.
White
White and black aren't really called a color but werecognize them as such. White represents pure, purity,virgin, clean, youthful and mild. This is why whitebackgrounds work better than black backgrounds on awebsite.
Black
Black can trigger representation of the dark side ofthings in certain situations. Usually when black is thedominant color on the page. It can also representsophistication, elegance, mystery. Black in clothing isseductive and thus will represent the same thing in manymarketing materials -- even though it is only a mindfultrigger and not a voiced one.
GoldGold is worth more than silver or copper but not diamonds.Since we've been taught to associate gold with value, thatis exactly what is triggered when we see it in marketingmaterials. It can seldom be used in marketing materialsthough because the color usually isn't duplicated well.On the Net it gets confused with yellow a lot and whatyellow represents.
SilverSilver also represents prestige just like gold. It too,is a hard color to express on the Internet or in printedmaterials. It sends signals of cold or scientific. Thisis why silver kitchen appliances sell so well. It alsorepresents cleanness in some instances, especiallykitchens.
This isn't all the colors of the rainbow, they are the mostimportant ones in marketing. Use them wisely and they willmake a difference in sales -- or the type of response youare looking for.
Catherine Franz is a Life and Business Coach and MasterPractitioner in the Laws of Attraction. Catherine guidesothers in finding the light of their own existence and walkingan attractive truth in their own lives.
http://www.abundancecenter.com; http://abundance.blogs.com
