1. Many Ezine Publishers use too many styles of separatorin their Newsletter. I recently saw an Ezine that used noless than 7 different separators:
++++++------~~~~~~\\\......======******
This confuses the reader and makes your Ezine difficultto read. Your Newsletter will look much smarter and bemuch easier to read if you use just one or two styles ofseparator.
2. Always give an email address for your readers to un-subscribe. Making your readers go to a website tounsubscribe will create more traffic but it won't makeyou popular.
3. Place the email address for unsubscribing near the topof your Newsletter where it can easily be seen. That willavoid messages from your readers asking you to unsubscribethem.
4. Put the title of your main article in the subject fieldof your Newsletter. People are much more likely to open anEzine whose subject field reads:
WebTrafficDaily: '10 Power Tips to Boost your Traffic'
than:
WebTrafficDaily, Vol 14 Issue No. 6
5. Unless your Ezine specializes in offering free ads,limit your classifieds to ten per issue. More than that andyour readers will be irritated and the ads will lose theireffect.
6. In every issue of your Newsletter, tell your readersabout some new resource you have added to your Website -give them a reason to come back. After all, that's one ofthe main reasons for publishing an Ezine - to turn one-timevisitors into repeat visitors.
7. Before sending out your Newsletter, do a trial runand send it to yourself. I do this and I almost always findsome little error that needs fixing.
8. Keep an archive of back-issues on your website. Peopleare more likely to subscribe to your Ezine if they can seea sample.
9. Search the Web for Tips on the theme of your Ezine -include an 'Editor's Tip' in each issue.
10. Format your Newsletter to 60 characters-per-line. Youcan either do this manually using a 'ruler' such as this:
012345678901234567890123456789012345678901234567890123456789
Or you can use an ASCII file formatter (much quicker)such as 'Ezine Assistant'. Ezine Assistant is free and youcan download it at:
http://www.ezineassistant.com/------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more:
http://ezine-writer.com/------------------------------------------------------------
