London, June 2nd, 2016: Consumer champion the Good Housekeeping Institute (GHI) has joined the Quiet Revolution partnering with Quiet Mark to build an understanding of the impact of product noise and offer the first sound-based consumer testing model.
The new partnership brings together two well-respected and complimentary independent consumer champions who hope to offer a new level of insight and understanding on the issues related to product noise. Together they will offer noise ratings for products tested at the Good Housekeeping Institute.
This will be the first time that a world-famous consumer champion has joined forces with Quiet Mark, offering unmatched insight into the latest acoustic testing processes, technology and noise-related knowledge.
Quiet Mark will provide the Head Artemis System and acoustic experts from their testing team to determine whether a consumer product complies with their standard for a specific product type.
They will incorporate a new sound quality test for products that will look at the elements of product noise, as well as the volume, to determine if the noise is more or less favourable to human perception. Further details to be announced.
Testing will take place at both GHI’s state-of-the-art testing facilities in Soho, London and Quiet Mark’s new HQ and testing lab in Central London. The results of the Quiet Mark tests will be incorporated into the publication of GHI’s consumer testing results.
The Good Housekeeping Institute will incorporate sound quality testing into its monthly testing cycle for agreed product categories, which will include; washing machines, washer dryers, tumble dryers, fridges, fridge freezers, freezers, food preparation machines, such as mixers, blenders, food processors, smoothie-makers and juicers. It will also include kettles, coffee machines, vacuum cleaners, irons, home office equipment, such as printers and paper shredders, hairdryers, sewing machines and garden tools and lawn mowers.
Poppy Szkiler, founder and managing director, Quiet Mark, comments: “We are excited to announce our partnership with the Good Housekeeping Institute, which will herald a new era in sound-based consumer product testing.
“For the first time we will not only be able to offer consumers a valuable noise output reference on the product they are researching, but also detail real insight into the quality of that sound, and whether it is likely to be disruptive when they use it in their home.”
Judith Secombe, Group Publishing Director, Good Housekeeping Institute, says: “The partnership with Quiet Mark adds a new and valuable dimension to our product testing. We know how much poor sound quality can impact modern life and look forward to developing awareness of the best performing products and how beneficial they can be.”
