Kenshoo joins panel discussion at Savant eCommerce Conference in London to discuss how agile marketing drives strong performance
London (October 1st, 2015) – For the second year in a row, Kenshoo (
www.Kenshoo.com), the global leader in agile marketing, has been named the top social media marketing and search engine marketing solution provider in the coveted Internet Retailer Top 1000 annual ranking produced by Internet Retailer, the US ecommerce intelligence magazine and portal. The ranking is one of most trusted resources e-retailers use year-round to make purchasing decisions about the solutions they need to grow their online businesses.
In its 2016 Leading Vendors to the Top 1000 listing, Internet Retailer assessed service providers on the number of Top 1000 retailers in America (ranked by Internet Retailer) they support and by the collective sales those 1000 retailers achieve. This year, like last, Kenshoo came out top in both areas, in the social media marketing and search engine marketing categories.
According to the analysis, the Top 1000 retailers powered by Kenshoo for social media marketing account for more than $116 billion in collective annual web sales, and those using Kenshoo for search engine marketing account for more than $132 billion in collective annual web sales.
“As well as working with top US retail brands such as Best Buy, Staples, Shutterfly and Barnes and Noble, Kenshoo’s agile marketing solutions help many European retailers to enjoy a superior return on digital investment in both social and search - in the UK, for instance, our retail clients include, John Lewis and Tesco,” said Rob Coyne, Kenshoo managing director for Europe Middle East & Africa (EMEA). “We focus on building solutions that help improve performance and solve the real challenges that marketers, including retailers, face with their digital marketing. It’s essential for retailers to remain nimble, with the ability to constantly adapt to and capitalise on fluctuating market trends, technologies, and opportunities. By giving them the tools to power truly agile marketing, we help innovative retailers around the globe tick all these boxes.
Shop Direct uses Kenshoo to manage both social and search marketing across its portfolio of retail brands. Head of Digital, Chris Howard, said: “As well as helping us increase revenue from paid search through superior bid and budget optimisation, we’ve been impressed with the results we've seen from using Kenshoo Social to get the best out of Facebook advertising. We also value Kenshoo’s track record of delivering new innovations to help us stay at the cutting edge of digital marketing.”
In the UK, Kenshoo is sponsoring the forthcoming Savant eCommerce conference (London, November 3rd & 4th, 2015). The event will be attended by 150 CEOs, MDs and heads of e-commerce, multichannel, online marketing and mobile from leading retailers in the UK and Europe. Kenshoo will be part of a panel discussion at Savant eCommerce and the Kenshoo team will be available to meet with retail leaders and decision makers who want to understand how the company’s agile marketing approach can help them drive superior marketing performance.
Visit the Kenshoo.com blog to read more about Kenshoo's Internet Retailer ranking and its Kenshoo Infinity Suite solutions that help retailers maximize performance.
