Handwritten Christmas Cards and Thank You Letters Beat Social Media Say UK Teenagers
Slough, UK: 23rd December 2014: 13 to 17 year olds are choosing traditional greetings over digital alternatives this festive season with 77% putting pen-to-paper to deliver a handwritten Christmas card, more than double those sending Christmas wishes via social media sites. Thats according to the initial findings from Logicalis seventh Realtime Generation Survey, an annual UK-wide survey of 1000 teenagers.
The traditional handwritten thank you letter is also the most popular way for this digital-savvy generation to say thanks for their gifts; 52% plan to write and send a letter or card this Christmas, 44% will text, and 19% said they plan to Skype or Facetime family and loved ones.
In spite of this, the survey results reveal that UK teenagers remain hooked on their gadgets:
40% have asked for a digital present this Christmas
The average teenager already owns more than five digital devices
The top devices owned by UK teens today are:
1. Smartphone 88%
2. Laptop 81%
3. Tablet 66%
4. Games Console 61%
5. Desktop PC 47%
On average, teens spend five hours actively engaged in digital activity every day. 8% admit to spending 10-12 hours per day in front of a screen.
Chris Gabriel, CTO at Logicalis UK, said, Although these initial findings show this generation is clearly tech-focussed and digital first in every day life, its positive to see that the personal touch and long-standing traditions of sending Christmas greetings is not lost.
Further detail of the initial survey results include:
Top ways for teens to send Christmas greetings this year:
1. Written Christmas card 77%
2. Text message 42%
3. Social media 36%
4. eCard 10%
Top ways for teens to say thank you for Christmas gifts this year:
1. Written thank you letter or card 52%
2. Text message 44%
3. Social media 33%
4. Video call 19%
5. eCard 9%
Top ways teens would like to receive Christmas greetings this year:
1. Written Christmas card 80%
2. Text message 34%
3. Social media 30%
4. eCard 12%
