Mapp Media (
www.mappmedia.com) won the Best Advertising Campaign award for its #BoostYourRun campaign at last night's Mobile Entertainment Awards. Launched on May 1st, the campaign was a unique, integrated solution that drove more than 250,000 unique users to an Adidas hub on Spotify in just four weeks.
"We work hard to create innovative and creative solutions for our clients that deliver results. The awards are a reward for this and the icing on the cake to the hard work that goes on behind the scenes," said Nathan Warner, Director at Mapp Media. "This is great recognition for our team that worked on #BoostYourRun, but also included Adidas, Spotify, Runkeeper and Carat, so a big thanks to all of them as well for allowing us to execute such an innovative solution."
The #BoostYourRun campaign, developed exclusively for Adidas, provided customised Spotify playlists for fitness enthusiasts, utilising the Runkeeper app mapping tools, adapting them to the intensity of their workout. It also marked the first time that Spotify has opened its music library for a campaign of this nature to provide the playlist for runners.
Working in partnership with Carat, Mapp Media's creativity and technical expertise developed the idea of powering the route element of the solution. The concept engaged with thousands of fitness enthusiasts across the Runkeeper platform and drove them to the hub via unique native advertising placements.
At last night's ME Awards the #BoostYourRun campaign was awarded the Best Advertising Campaign Award. The judging panel included more than one hundred experts in the mobile industry from companies such as Golden Gekko, Qriously, Amobee, Blippar, Somo, Expedia, Fetch to name just a few.
"Mapp Media always helps us to deliver great campaigns, and the #BoostYourRun campaign for Adidas is no exception. The creativity and execution of mobile advertising is increasingly sophisticated, as all the finalists' campaigns have shown," said Josh Bone, Global Account Director, Carat UK.
Mapp Media was also a finalist in the Best Advertising Network or Platform category.
