New app provides seamless brand experience and improves engagement for research panellists
London, UK and Oslo, Norway and New York, NY: 9 September 2014: Confirmit today announces the launch of the Confirmit Panel App, a dedicated app that allows organisations running customer or Market Research panels to offer a seamless mobile experience to their panellists.
The Confirmit Panel App answers the needs of researchers by offering a high quality mobile panel experience to all research participants, as well as encouraging wider engagement with panellists at a time and place convenient to them.
Paul Quinn, Director of Product Management at Confirmit, explains: “MR organisations and businesses who run customer or employee panels face a continuing struggle to attract and retain panellists, particularly in certain demographic groups. Our Panel App allows them to engage with panellists on the mobile device of their choice, as well as offering the flexibility to access surveys when and where they want, contributing to higher response rates.”
Quinn adds: “Panellists can use this solution to register for panels, manage their profile, pause and resume surveys during completion, and track accrued points for survey completion. The app can also receive push notifications about new or uncompleted surveys from the Confirmit panel software. Used appropriately, this has proven to be a more effective reminder than emails, helping to increase engagement and response rates.”
The Confirmit Panel App can deliver a fully customised and branded experience, ensuring consistency for panellists or customers regardless of how they access surveys. This includes branding of the App icon, names and labels within the App, customised log-in screens and customised survey lists.
The Confirmit Panel App is available via the Apple App Store and Google Play. It is fully integrated with Confirmit Professional and Standard Panels, allowing organisations to use their existing panel designer software while taking advantage of a separate mobile-optimised portal layout.
