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[Shrey]

No longer the spam-flooding industry of the past (in part due to congressional legislation!), e-mail marketing now focuses on creation and management of sophisticated email campaigns. Today, individual customer targeting, subscription list management, and open/click-through tracking are standard email marketing tools. Recently, much emphasis has been placed on the ''opt-in'' e-mail list. Users on such lists have chosen (opted-in) to be there, so these leads are seen as particularly valuable.


Related terms: opt-in email lists, mailing lists, lead generation, email marketing services, email marketing