Cambridge, UK and Sunnyvale, California, USA – 1 August 2012 – CSR plc (LSE: CSR; NASDAQ: CSRE) today said that the company’s SiRFusion™ platform would be featured alongside STMicroelectronics (“ST”) MEMS technology in a live, hands-on demonstration of CSR’s industry-leading indoor location and navigation capabilities at an Indoor Navigation Seminar at the Museum of Contemporary Art (MoCA) in Taipei, Taiwan on August 1, 2012.
During the event, attendees and leading members of Taiwan’s media community will have the opportunity to personally navigate through the museum’s exhibits using a standard smartphone equipped with ST MEMS and CSR’s SiRFusion platform. The indoor navigation application from VisioGlobe on the smartphone is designed to tell the user when they’ve entered a new room within the museum as well as the name of the exhibit nearest them. Tight integration between SiRFusion based on CSR’s SiRFstarV™ architecture and ST MEMS is also designed to enable the delivery of low-power indoor and outdoor navigation.
“We are delighted to be able to continue our cooperation with STMicroelectronics in order to offer another exciting public demonstration of our cutting-edge indoor location technology to portable device consumers and manufacturers in Taiwan,” said Dave Huntingford, Director of Location Product Management at CSR. “For those who have not yet had the chance to experience the kind of seamless, detailed deep indoors navigation we have created, this hands-on demonstration will give attendees a true vision of what the next wave of location technology will offer.”
CSR Positioning Centre
Previous attempts at indoor navigation typically relied on labour-intensive manual surveys to build and maintain an indoor Wi-Fi® and cellular location database, resulting in inconsistent location data. To achieve a location and navigation system that delivers a seamless transition between outdoor and indoor navigation, CSR created the CSR Positioning Centre (CPC), a cloud-based server that receives location information wirelessly from users’ devices, including indoor devices, to build and constantly improve the location database. This is the system that will deliver the location information to the devices at the Taipei event.
SiRFstarV architecture gathers real-time information from GPS, Galileo®, GLONASS™ and Compass™ satellites systems, Wi-Fi, cellular and other radio-based systems, as well as multiple MEMS sensors, including accelerometers, gyros and compasses. SiRFstarV then combines this real-time information with ephemeris data, mapping, cellular basestation and Wi-Fi access point location data and other cloud-based aiding information using the SiRFusion platform.
STMicroelectronics MEMS (Micro-Electro-Mechanical Systems) fills the need for the most in-demand features in today’s market, ranging from mobile and consumer applications to the needs of the healthcare and automotive markets. Housed in ultra-compact packages, MEMS achieve a high level of motion-control detection, embedding the most useful smart functions and minimizing the power consumption. For example, ST’s compasses integrate a 3-axis digital accelerometer with a 3-axis digital magnetic sensor in a single package to enhance advanced navigation features and smart location-based services.
