Only European search analytics company included in lead-to-revenue management automation report
London – 20 January, 2012 – The success of Searchmetrics, the world leader in search analytics software, has been recognised by inclusion in a major new report from independent research company, Forrester Research.
Horst Joepen, CEO of Searchmetrics
Horst Joepen, CEO of Searchmetrics
The report, Lead-To-Revenue Management Automation Made In Europe[1], highlighted European-headquartered companies that are successfully addressing the needs of local marketers by providing unique technology solutions. This innovation is despite a backdrop of lower adoption of marketing and sales automation technologies within Europe due to more complex markets, lower budgets and less formalised marketing processes. Searchmetrics was the only search analytics company included in the report, and one of just 13 vendors represented in total.
Searchmetrics provides an on-line subscription service that automates many aspects of SEO analysis, monitoring and reporting for agencies and in-house search marketers. It delivers search performance data and analysis relating to multiple domains to allow campaign planning and measurement. As well as retaining a cumulative history of how a brand’s web sites rank for its chosen keywords over time, it includes features for analysing back-links, technical site structure (including tracking elements such as site speed that affect SEO performance), keywords and on-page keyword density.
The Forrester report describes Searchmetrics as:
“Searchmetrics provides search analytics-as-a-service. Searchmetrics helps its customers to keep up with the constant change within search engine optimization, in particular concerning social, personalization, and localization trends”.
One of Searchmetrics’ most recent innovations is the incorporation of social data into its service. With search and social increasingly converging, this enables marketers to measure and track the social visibility of their online content on key social networks and to analyse and benchmark their social media marketing campaigns against their competitors.
“We believe inclusion in this prestigious Forrester report demonstrates the strength of Searchmetrics’ enterprise level approach to search analytics and how we’re helping marketers to maximise their return from search,” says Dr. Horst Joepen, CEO, Searchmetrics. “Our success in both Europe and North America, and the interest generated by our recently introduced Essentials social visibility measurement tool, shows the growing market need to quickly turn raw search and social data into actionable business insights. As this report indicates, European vendors are now seeing increasing market interest as companies seek to introduce more process-driven marketing. We’re very much part of this trend as our software fulfils an important specialist need within the wider Lead-to-Revenue Management automation systems landscape.”
[1] Lead-To-Revenue Management Automation Made In Europe, Forrester Research Inc, December 9, 2011
