Platform to be Highlighted, Along with Customers and Industry Experts, at First Adobe Digital Enterprise Summit
London, UK - Aug 15, 2011 - Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability and free trial of its new Adobe® Digital Enterprise Platform and first set of solutions for Customer Experience Management (CEM). The platform and solutions enable enterprises to bring together marketing and IT to build and deliver immersive, multi-channel digital interactions for today's social and mobile customers while increasing brand loyalty and bolstering competitive differentiation. Building on strong early reception to the new CEM offering, the company also announced a compelling line-up of its leading-edge customers, as well as industry thought leaders, will take centre stage at the first Adobe Digital Enterprise Summit, October 3-4 in Los Angeles.
Platform, Solutions and Free Trial Available Now
The Adobe Digital Enterprise Platform, first unveiled in June, is an open, modular, standards-based offering for delivering engaging digital solutions across social, Web, mobile, and print channels. It provides enterprises a unified foundation to make, manage and deliver multi-channel digital experiences leveraging HTML5, Adobe AIR®, Flash® Player, and Adobe Reader®. The platform includes integration with the Adobe Online Marketing Suite to optimise digital marketing campaigns and personalise digital experiences across all marketing, sales and service delivery channels. In addition, integration with Adobe Flash Builder® 4.5 and Flex 4.5 helps enterprise IT organisations build highly expressive mobile applications for Android devices, BlackBerry PlayBook, iPhone and iPad.
Built on the Adobe Digital Enterprise Platform, an initial set of the company's Customer Experience Solutions are available now:
•
Integrated Content Review - Speeds time-to-market for new marketing campaigns and customer experiences. Improves workflow and processes required to create, review, store and rapidly adapt digital content through different target segments across the entire customer journey.
•
Web Experience Management - Attracts new customers by providing business and marketing professionals with a solution for creating, managing and publishing rich content across Web, social, mobile and email.
•
Customer Communications - Improves customer loyalty by centralising and managing the creation, assembly and multi-channel delivery of secure, personalised, interactive correspondence and statements. The solution allows enterprises to generate new revenue sources, reduce costs, improve customer loyalty and meet compliance regulations.
Enterprise developers and architects can immediately access a free, 60-day trial of the platform and first three Customer Experience Solutions. Trials are tailored for Web, mobile and application developers, allowing them to get up and running quickly and simply. For example, Web and mobile developers can evaluate the power of the Web Experience Management solution working in conjunction with dynamic experience services, enabling them to leverage content across rich applications that can span browsers, desktops and devices. And application developers can rapidly create rich interfaces that combine dynamic application and document services, while also integrating data stored in multiple back-end systems. Several resources and samples are available to developers to maximise the trial experience.
Exciting Details Revealed for First Adobe Digital Enterprise Summit
The Digital Enterprise Platform and Customer Experience Solutions will be highlighted at the first Adobe Digital Enterprise Summit taking place October 3-4 at the JW Marriott Los Angeles L.A. LIVE, co-located with Adobe MAX. The event will include thought-provoking general session keynotes and informative, interactive session tracks dedicated to the topics of customer centricity, designing for experience, empowering management, and building solutions on an integrated platform. With new ideas for leveraging mobile and social, the Digital Enterprise Summit will demonstrate the future of optimising customer experiences across all digital channels in a conference designed specifically for business and technology leaders driving such initiatives.
Today, Adobe announced general session keynotes for the Summit will include Nicholas Carr, renowned author, writer and 2011 Pulitzer Prize nominee, Geoffrey Moore, well-known author, speaker and advisor, and Jonathan Harris, artist and computer scientist. In addition, the company shared that industry experts from Academy of Art University, FedEx, and METTLER TOLEDO will speak at the event, with more to be unveiled in the coming weeks. CEM luminaries sharing their perspectives on the industry will include design leader Dr. Graham Hill, CRM specialist and author Michael Krigsman, customer experience expert and author Jeanne Bliss, and Ronni Marshak, author and expert on all things "customer" from the Patricia Seybold Group.
To learn more and register, visit the Adobe Digital Enterprise Summit site.
Quotes
Rob Tarkoff, senior vice president and general manager, Digital Enterprise Solutions, Adobe
•
"Businesses and government agencies are struggling to build and sustain loyalty with savvy, digitally immersed customers and constituents who demand relevant, consistent experiences tailored to who they are, where they are, their device of choice, and their history with the organisation. Forward-thinking organisations recognise that delivering on the art and science of these experiences is a key competitive advantage. The Adobe Digital Enterprise Platform provides a complete foundation for doing so and our solutions enable organisations to delight customers at every interaction. We look forward to continuing to significantly elevate the customer experience conversation at our Digital Enterprise Summit in October that will bring together a ‘who's who' from across the entire community."
Geoffrey Moore, author, speaker and advisor, Geoffreyamoore.com
•
"To overcome the pull of the past and orient themselves to an increasingly digitally-enabled future, enterprises must turn their attention to customer engagement as a means of increasing the value of their offerings. This, in turn, means a new generation of IT investments in systems of engagement to complement their existing systems of record. The Adobe Digital Enterprise Summit comes at an opportune time to discuss this and other critical aspects of customer experience. I look forward to sharing my perspective and insights and, importantly, participating as the community advances the dialogue."
