Kaiserslautern, Germany – July 6th, 2010 - CAS AG, the leading global provider of customer management and mobility solutions for the Consumer Products industry, today announced that they have been selected by SCA to provide a Customer Management and Mobility solution to their Consumer Tissue & Personal Care Retail divisions.
The SCA CRM project includes Retail Execution using Laptop, Tablet & Handheld devices, combined with an integrated Trade Promotion Management solution, which will be deployed across the SCA European operations. The CAS solution will drive standardised Sales & Marketing processes and will facilitate deeper customer insights.
“We have a number of business challenges and goals today including optimizing the sales of our branded and private label product portfolios; managing the complexities of high promotional volumes; and standardizing our sales processes” said Mats Kvarnung, Business Development & Marketing Director, Consumer Tissue and CRM Project Sponsor at SCA.
“The CRM project will enable us to become more efficient with our go to market in-store strategy and will also improve efficiencies in our forecasting and promotion management processes. By selecting CAS as our partner, we will ensure that we not only optimize our Sales & Marketing practices within our fast growth developing markets but at the same time ensure consistent execution and compliance within our more established mature markets”
“We are delighted that SCA has selected CAS as its CRM partner for the Hygiene divisions in Europe”, said Stefan Joneck, Founder of CAS. “This announcement again helps to reinforce our position as the partner of choice for customer management and mobility solutions for leading global Consumer Products businesses.”
About SCA
SCA is a global hygiene and paper company that develops and produces personal care products, tissue, packaging solutions, publication papers and solid-wood products. Sales are conducted in some 100 countries. SCA has many well-known brands, including the global brands Tempo & Plenty for Consumer Tissue and Tena, Libero and Libresse for Personal Care. Sales in 2009 amounted to SEK 111 billion (EUR 10.5 billion). SCA has approximately 50,000 employees. More information at
www.sca.comAbout CAS
CAS, the leading provider of Customer Management and Mobility Solutions, helps Consumer Products companies sell more products more profitably. CAS offers an integrated suite of Retail Execution and Trade Promotion Management software, including Direct Store Delivery, Field Service and Trade Promotion Optimization. CAS serves leading brand manufacturers including Anheuser-Busch InBev, Campbell Soup Company, The Coca-Cola Company, GlaxoSmithKline, Henkel, Molson Coors Brewing Company, Nestlé, R.J. Reynolds Tobacco Company and more. CAS has global headquarters in Germany and offices in the Americas, EMEA and AsiaPac. For further information please visit
www.cas.com# # #
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