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[Alex]

Apple's obsession with secrecy

Remember that iPhone 3G ad that Apple ran when the phone was first announced? It turns out that it might not be so far from the truth after all. Apple seems to be a company that has more rumors generated than anybody else, and the hype they generate for their upcoming products is always gargantuan. The reason for this is because they do their best to keep their products secret, but just exactly how far do they go to do this? The NY Times ran an article just recently, detailing the lengths that the Cupertino firm goes to in order to keep things tight.  Apple has been known to even surprise its own employees with product launches.  Read full story...


 


http://feedproxy.google.com/~r/neowin-main/~3/WW1me1oUMf4/apples-obsession-with-secrecy