Why it’s Important to Plan Your Online Strategy Before Building Your Website
by: Brian Queenan
It is very important that you plan your website before it ever goes live online. So many webmasters are running from one thing to the next without any kind of plan in place whatsoever. That’s why so many fail in the online world. Fail to plan and failure is inevitable.
The planning stage is where every business will either succeed or fail. Put a solid business plan in place and you will do well whether it is an online business or not.
You really need to outline your online business. You need to have a clear view of what your business will be before you start to build it. You must know where you want to go before you can get there. This is your business map. Without it you will have no direction and will have no way to get where you need to go. This is the most critical part of starting your online business. If you don’t have a crystal clear view of where you want to go and how to get there, you will fail miserably.
Start by making a list. Below are some questions you may want to answer that will help get you going and will help give you a clearer view of where you want to go with your online business.
What topics do you know a lot about?
What do you enjoy doing the most?
What do you do for a living? (Is there any possibilities there?)
Do you have a particular hobby that you enjoy?
What do you talk about when you converse with family and friends?
Who would benefit the most from your business?
Since all websites have to be content rich you will want to use a topic that you know a lot about. Everyone knows a lot about something. You do too. You just need to tap into it no matter how silly you may think it is. I will guarantee that there are many others out there that will have an interest in your topic.
It’s best that your topic is about something that you enjoy doing or enjoy talking about because it will show through one way or another in everything that you do with your online business. You don’t want your visitors to have the feeling that you are in it for the money and really don’t care about the content that your website provides.
Your product must relate to your content. If it doesn’t you probably won’t convert very well. Everything about your topic should relate to everything that you do. Your product is no different. Know who you are selling to. It is important to know who your potential visitors will be in order to be able to approach your topic in the right manner.
Set goals to where you want to be in say 3, 6 and 12 months from now. If you plan where you want to be you will have a better chance of getting there. Goal setting is a very important part of planning a new business. It is a map within a map. Set goals and watch how quickly they will become a reality.
Outline your business plan and you will see results. It will help you eliminate any surprises that may arise later on and will help you deal with any problems that do come along. Plan every detail right down to how you plan to advertise. Since I don’t know what your business plan will be I can only give you a basic outline of what needs to be done. Only you have the answers of the best approach to take. The main point is, plan your online business in advance and you will do well.
You can get more information on Internet marketing at
http://the-truth-about-internet-marketing.comAbout The Author
Brian Queenan is the owner of
http://the-truth-about-internet-marketing.com. Learn what it really takes to market online.
