Tips On Building A Profitable Opt In List
by: Jo Han Mok
Have you realized that you need a good opt-in list if you want to own a successful online business? After reading countless articles, sought expert advices and reading many success stories of people creating a small fortune with opt-in lists, you finally decide to have one of your own. You think you know everything there is to know about opt-in lists and have followed expert advices to the T and you still weren’t able to make a profit.
In fact, you may be losing money. You may even be hiring writers to help you out, and incuring some expenses, but even with a big list, with only a very small percentage buying from you, you will still be losing profit.
Just what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a market that you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.
Here are some tips for those who have started an opt-in list and have failed in making any money. Follow them and you can rejuvenate your failed venture. Even those who are starting out can make use these three quick and easy ways to build a profitable opt-in list. 1) Strive to gain your customers' trust first. Just launching your opt-in list would not make you an expert and a believable seller. Put out many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put up forums to gain knowledge about your customers' wants and needs and target them.
Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you're business is all about.
The certain truth is, the money will only come in when the consumers and subscribers believe and trust you. They want a product or service that could be a good value for their money. People are not going to buy something out of your recommendation if they don’t know you.
2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it forward more convincingly. Invest your time, effort and money on products or services that can benefit your subscribers of your opt-in list.
While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Providing your subscribers with promotional material that they could actually use and spread around would be helpful.
3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are the people that have the experience in this venture and experience is still the best teacher. While there are many articles available on the internet for you touse, there is nothing like getting a first hand account from someone you trust.
Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.
Building a profitable opt-in list don’t just happen overnight. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied, and they will be willing to buy from you.
Copyright 2006 Jo Han Mok
About The Author
Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Visit his website to find out how he can help you turn mere words into cash!
http://www.MasterWordsmith.com
