Mobile Communities, M-Commerce and Personalised Marketing Are Key Enhancements To Class-Leading Mobile Marketing Technology
London, UK, Mar 5th 2008: Velti, (LSE-AIM: VEL), a mobile marketing and advertising technology service provider, launched version 4.0 of its Mobile Marketing Platform (MMP 4.0) at Mobile World Congress in Barcelona.
This latest version features enhanced advertising and marketing templates enabling Velti’s customers to reach consumers through new interactive mobile mediums including mobile communities, games and applications.
Building on more than seven years of experience in mobile advertising technology development, MMP 4.0 allows advertisers and operators to create campaigns that offer consumers a unique mobile marketing experience rather than simply putting adverts in front of eyeballs.
Loyalty schemes, mobile coupons, social networks and other interactive templates can now be easily designed, deployed and measured giving marketers new ways to reach customers through their mobile phones and other portable devices.
“MMP 4.0 allows companies to bring the mobile phone into the wider marketing mix,” says Alexandros Moukas, CEO, Velti. “Rather than just experiment with mobile advertising and marketing, advertisers now have the technology platform to engage with customers in new ways to create brand awareness, build loyalty, offer new content and interact in ways that traditional advertising can not.”
Velti’s founding principal for its technology platform is to offer enhanced interactivity with end users, taking mobile advertising and marketing beyond the banner ad and other Internet advertising staples. MMP 4.0 enables advertisers to develop more sophisticated SMS and MMS campaigns offering integration with online games and social networks that allow mobile communication.
MMP 4.0 also includes a new version of the Personalization Engine, capable of retrieving and processing real time data from consumer behaviour resulting in real-time dynamic segmentation and user-targeting. This advanced facility results in phenomenal response rates to campaigns, such as in the campaign developed with mobile operator MTEL on a short code competition led to the country’s most successful mobile campaign with over 12.5m messages from a subscriber base of just 4.5m.
Adds Moukas: “Our customer base of global brands, mobile operators and media companies want to reach out to consumers in new and exciting ways. They’re thinking way beyond the banner advert but need a technology and service partner that gives them the platform and the confidence to invest in new mobile campaigns. MMP 4.0 builds on the incredible success story of Velti as a company. As mobile advertising evolves into a crucial part of the marketing mix, Velti will continue to offer customers new and innovative ways to exploit the market to its full potential.”
Velti is offering demonstrations of its innovative Mobile Marketing Platform at its booth 7C86 in Hall 7.
