liquid Advertising Suite enables next generation monetisation for directory publishers
Copenhagen / London, 18 February, 2008 – mobilePeople, the local mobile search provider, has further strengthened its proposition for directory publishers with the introduction of its liquid Advertising Suite. The solution is designed to improve monetisation opportunities through presentation of contextually and geographically relevant mobile advertising to mobile users. The liquid Advertising Suite consists of the liquid Ad Server, the liquid Adsite Builder and liquid SMS Links. The liquid advertising suite is integrated with the highly successful mobilePeople liquid Mobile Search Platform, launched in 12 markets worldwide. With mobile search advertising predicted to grow from $1.4 billion in 2006 to $2.9 billion by 2011[1] the opportunity for directory publishers to monetise their mobile offer is huge.
The mobile advertising platform has already proven itself in market implementation throughout Scandinavia. The Ad Server provides the capability to deliver targeted mobile ad campaigns for directory publishers. This is a highly attractive service for their active local advertisers who are looking to complement traditional listings which are based on yearly subscriptions with additional flexible campaigns. The Adsite Builder means the tools for rich and specific mobile adsite creation are available. SMS links is tailor made for directory assistance to add value to SMS messages using text or map links.
Thanks to the new Ad Suite, the advertisements can be targeted to users based on time, keyword, category or location. The mobile user’s behaviour also impacts the adverts that appear during their user session. The intelligent design of the Ad Suite enables provision of relevant advertising to users and provides ontology bases upsell opportunities for directory publishers. For example, if a mobile user is searching for a car showroom in his vicinity the user can also be provided with car insurance results and local garages.
Jens Andersen, CEO and co-founder of mobilePeople commented: “We have developed and tested local mobile advertising products that are highly relevant to Local Advertisers and Directory Publishers and based on our experience with both users and advertisers the solution is ready for global rollout”.
mobilePeople’s integrated mobile search and advertising solution provides directory publishers and advertisers with unparalleled opportunities for monetisation by enabling them to integrate a complete set of mobile specific advertising formats into the mobile offering. These take the form of priority products, sponsored links, banner and map advertisements, mobile adsites and click to call reporting. In addition these products allow for flexible business models as directory publishers and directory assistance providers can sell using either fixed price or performance based pricing models.
[1] Jupiter Research – 2007
