There are many potential niches for pressure washing companies that often go unchecked. Some are quite lucrative and are worth investigation if you own a pressure washing business. One such niche is the pressure washing of golf courses, clubs houses, golf carts and facilities. To target this specialization of services you will need to slightly modify your sales approach.
Below is an excerpt from a sales letter that our company uses to attract these high-end customers for our pressure washing business. You may use this technique or language in your sales presentation and modify it to fit your particular business model and way of doing things. I recommend you copy this letter and use a red pen to make changes and then re-format it and immediately contact all the golf courses in your area and start getting well paying pressure washing work today.
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The Car Wash Guys industrial division specializes in pressure washing for golf courses. We’ve cleaned hundreds of golf courses and resorts. As you know, a golfer who has a pleasurable experience at your course is three times as likely to return and refer friends. A recent article in Golf Traveler surveyed 10,000 corporate golfers and discovered that pristine maintenance was rated second only to the challenge of the course as the #1 reason to frequent a golf course. First impressions are obviously important. What does a golfer see as he approaches your club?
Logos and Signage
Valet Areas
Covered Entrance Ways
Golf Carts
Club Houses and Restaurants
Awnings
Look around. Are your golf carts dusty? Are there smudges and scuff marks on them? When was the last time you either waxed or polished them? Are there droppings on your signs, stains in your parking lot, scuff marks on your sidewalks? Do the concrete areas around the clubhouse patio and tennis courts need a little freshing up? Please let us assist you in staying number one as the area’s premier golf course with a regular maintenance schedule performed by The Car Wash Guys. Customizing our services with your requirements is our specialty. Add The Car Wash Guys “111% Team” to your team.
· We have two million in liability insurance
· Our machines are quiet and our crews are professional and in uniform
EzineArticles Expert Author Lance Winslow
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